Role Of Social Media And Public Relations

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According to Pindom, the amount of websites rose from 100 thousand to over 160 million websites from the 1990’s to today. Public relations specialists are utilising the electronic media as their main mode of communication. Online media communication is known to be the most essential and fundamental tool for people working in public relations. In this way, the Public Relations business has to employ new technologies in order to cope effectively with the ever changing sociological, political and economic realities. Technology in this day and age is putting a new spin on how a company cultivates and establishes a beneficial relationship with the consumer. Social media is constantly evolving and is even present in public relations communication .In the beginning of public relations, the importance was on public opinion, although their scope was very limited. Social media has now become a bridge and a window to public relations, enabling public relations specialists to connect the internal objectives of the organisation with the constant changing externalities. In this essay, I will discuss the impact of social media on the public relations industry and the future of …show more content…

Companies and businesses are using social media to their advantage in this new age of communication. There are many advantages for public relations specialist to utilize social media on a daily basis. Social Media is insensitive of distance as a topic, interest or need may be targeted on a global basis. There are no gatekeepers aka editors as it flattened by too many approaches. On social media there is a lot of interaction and discussions taking place, as well as responses and debates. There are fewer time and space limitations because of the layered and large capacity for

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