Role Of Sexualization In The Media

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Kayla Crenshaw PSYC 4350 King 6/22/15 Sexualization in the Media There are four components to sexualization: when a person is held to a standard that says that in order to be sexy they must be physically attractive, when a person is made into something for others' sexual use, when a person’s value only comes from their sexual appeal or behavior, or when sexuality is inappropriately imposed upon a person (American Psychological Association). Sexualization in the media is prevalent more so today than any time before. There are so many media outlets it is nearly impossible to avoid it. The media can objectify women in such a way that causes men to think of women based on their appearance and women to self-objectify. This is an especially …show more content…

The video game depicts Future and Kanye West in beach chairs with bikini-clad women walking in front of them. The objective of the game is to throw gold chains at the women and turn them into trophies, literally objectifying women (http://www.iwonthegame.com). The sociological theory of sex explains how society and social groups affect and are affected body sexual attitudes and behaviors (Knox 32). A branch of the sociological theory is the feminist theory. The feminist theory explains social patterns by exposing the groups that have the power and resources to meet their needs, in this case men being the dominant group (Knox 36). The song “I Won” shows how men consider themselves to have ownership of women, therefore, showing control and power over …show more content…

When watching advertisements on television or on the Internet, consumers are shown a visual that portrays an image of acceptance or popularity, which of course we’re ingrained to want. There is a lot of clothing websites targeted to preteens that depict twelve through sixteen-year-old girls as “sexy”. One website, in particular, seems to appear as a place where pedophiles can go and get their jollies rather than a clothing establishment for preteens. California Kisses shows these young girls in scantily clad clothing with washboard stomachs, excessive makeup and well-done hair. The pictures of the girls modeling say to young girls looking for clothes “you have to look like to this to wear pretty clothes” and “if you wear pretty clothes you can have a lot of friends”

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