CIA-1 INFORMATION EDUCATION COMMUNICATION AND BEHAVIOUR CHANGE COMMUNICATION NAME: SHASHANK DM REG.NO: 1424611 Information education communication Concept: Information education communication commonly known as IEC is a form of communication provided to a targeted set of audience providing useful information educating them regarding a particular issue or concern. This term is most commonly used in the health care sector, providing health education to the general public. When u break down the three words, information means facts and data, education means activated knowledge and communication means dissemination of such information using various methods and mediums. Therefore, Information Education Communication (IEC) means …show more content…
It is an interactive process of any intervention with individuals, groups and/or communities to develop communication strategies to promote positive behaviors which are appropriate to their setting. This in turn provides a supportive environment which will enable people to initiate, sustain and maintain positive and desirable behavior outcomes. BCC employs a systematic process of implementation, which begins with formative research and behavior analysis, followed by communication planning, implementation and monitoring and …show more content…
The methods through which people can get educated are as follows: Print Media: The most frequently used medium to communicate any form of information is the use of print media. Thus, to provide valuable information print media such as newspapers, magazines, health brochures, etc can be used. Electronic Media (Visual and audio): Another major form of media that could be used is the electronic media. Electronic media includes disseminating information through the radio, television, internet, health forums on the internet, information provided during movies in theaters, etc. Outdoor media: The Social Welfare Administrators can also adopt the method of outdoor media to educate people. Using outdoor media may include, using tools such as banners, hoardings, posters, etc. Street Plays: An organization can mobilize volunteers and use the method of street plays to educate targeted groups. Directing street plays based on the themes of the issue in focus is one of the best strategies to sensitize a group of people and also increase their levels of
Newspaper, radio, film, television. These are only a few of the various forms media can take. From the moment we open our eyes to the instant we shut them, we are surrounded by media and absorb the information it hurls at us in an osmosis-like manner. The news ranges from the latest terror attack and political scandals to supposed UFO sightings and scandals involving sandals. We as an audience tend to focus more on the message the media relays rather than on the medium in which it is presented to us.
Joseph STRAUBHAAR and Robert LaROSE (2002). Media Now. Communication Media in the Information Age. 3rd Edition. Belmont, Wadworth/Tompson Learning.
CBT can offer support with individuals who, “May initially have difficulty in their behavior change, or who may be slower to pick up and utilize new skills effectively” (Rotges & Nguyen, 2006). The group empowers people the ability to help each other, as the group becomes each member’s community during their time together working through the various parts of the CBT program. If and when a member gets into difficulty members of the group can step in, help as well model new behaviors (Rotges & Nguyen,
For years, the population has been exposed to different forms of media. Newspapers, magazines, television, films, radio, and more recently the Internet are ways of promoting ideas, spreading news, and advertising products.
Mass media can be defined as the means of communication that reaches and influences a mass market in a short time (“thefreedictionary”). Some examples of media platforms used to deploy mass media messages are televisions, newspapers, the internet, social networking sites, magazines, and the radio. Mass media messages can come in the form of videos, audios, pictures and even words. Most people are an audience to mass media daily, and we take in all sorts of information, sometimes without even realising it.
Shafran, R., Clark, D. M., Fairburn, C. G., Arntz, A., Barlow, D. H., Ehlers, A., . . . Wilson, G. T. (2009). Mind the gap: Improving the dissemination of CBT. Behaviour Research and Therapy, 47(11), 902-909. doi:http://dx.doi.org/10.1016/j.brat.2009.07.003
The media can come in many forms. From social media, magazines to Television. Although there are fundamental differences the core purpose of all media is communication. Whether it be to inform, entertain or advertise.
Media or medium of communication has been conceptualized to effect and drive information to the greater masses because it’s the venue where information can be linear form of communication. This essay will discuss what it is meant by media according to online Business Dictionary defines as the communication channels through which news, entertainment, education, data, or promotional messages are disseminated.” This may include broadcasting and narrowcasting medium such as newspapers, magazines, TV, radio, billboards, direct mail, telephone, fax, and internet, the Business Dictionary further includes in this definition.
What is electronic media? Electronic Media is information or data that is created, distributed and accessed using a form of electronics, electromechanical energy or any equipment used in electronic communications. The common equipment we use on a day to day basis to access Electronic Media is our television, radio, computer, cell phones and other devices transporting information to and from us by means of electronic involvement.
Primary methodologies include: learning – the persuasion of individuals through acquisition of information from the media; agenda control – the use of media bias or campaign rhetori...
Joseph STRAUBHAAR and Robert LaROSE (2002). Media Now. Communications Media in the Information Age. 3rd Edition. Belmont, Wadsworth/Thompson Learning.
The topic of interest in this literature review is on whether print media or digital media is better than their counterpart. Print media is a medium used to disseminate information or news on printed matter (“print media”). For example: newspapers, magazines, books. Digital media is digitised content that can be transmitted over the television or through computer networks like the Internet which constitutes text, graphics, audio and videos (“digital media”).
According to dictionary.reference.com, print media can be defined as a medium that disseminates printed matter (Dictionary.com). Print media includes magazines, newspapers, brochures, catalogues etc. Any form of print that reaches a large audience would be referred to as print media. Digital media can be defined as digitized content that can be transmitted over internet or computer networks. Online magazines, newspapers, social media are examples of digital media (BusinessDictionary.com).
...rn day internet reshaped the traditional communications like music, television, and film. Television evolved changing the dull view of picture and giving it meaning with sound, relating message to the people. Mediums contribute to the paradigm of the people solely because of its intentions to grow, accessibility to serve, and the techniques to provide the serves that are demanded. The exposure of this all is vital pieces that contributes to paradigms all around.
Educating the masses. Education on the policies of governments and on the rights and responsibilities could be carried out through the mass media.