Role Of Advertising In Advertising

Roles of the Elements of Advertising in Advertising

Introduction

Advertising in simple terms, refers to the processes involved in the creation of an advertisement. The major role of advertising is to create awareness for a product or services and persuade people to buy. Advertising is not something that is recent, it has been existing for a long time, but have developed over the years.

Brief History

The idea of advertising came about when people began to trade. People advertised to make their products known to a large group of people. Outdoor display was one of the first known advertising methods. It involved stenciled inscriptions painted on the walls of buildings. For example, cobblers would draw a pair of shoes on the wall to advertise

The industrial revolution influenced advertising. With the advent of machines there was mass production of goods which resulted in cheaper products. As a result of this there was a competition amongst industries. The advertisements at this time were targeted mostly at dealers in consumer goods like groceries or dry goods. The existence of the railway network allowed a nation -wide distribution and advertising. This necessitated the growth of advertising agencies and determined their activities. The discovery of radio was a remarkable development in the advertising world. Advertisers and their agents began to see the efficacy of radio in passing their messages directly to the consumers who would not need to be literate to get the message of the advertisement or purchase a publication. As time went on, the advertisers and the advertising agencies began to carry out research on consumers with the aim of making advertising more meaningful and ethical. This was what they considered in the process of making an advertisement. When television was invented in the 1950s, it led to the rapid growth in

They are the communication vehicles in advertising. The Media has been a key player and still continues to be a major key player in advertising. Media include Newspapers, Radio, Television, Billboards. Over the years, the development of media has also led to the development of advertising. Going back to the history of advertising, the invention of the printing press by Johannes Gutenberg created more avenue for advertisements to be displayed. In addition, with the industrial revolution (which resulted in the mass production of goods), print media became the primary means through which companies communicated to their consumer through mediums , like newspapers, flyers, posters, magazines and billboards. Later on, radio began to gain prominence which led to a decline in the print media for advertising. The radio came with its own advantages which was that customers no longer needed to buy publications or even be literate to get advertisements. When television came into the picture, advertisers moved to television leading to the decline in the use of radio for advertising. The advent of the television not only enabled advertisers to create awareness of a particular product but also gave the advertisers an opportunity to show customers how such products are