Rogers Communication Essay

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Company Description Rogers Communication Inc. is a domestic dominating communications and media company, which was founded in Toronto, Canada in 1960s. With around 50 years of development, Rogers provides customers with various kinds of services such as wireless, cable television, and Internet connectivity. It had also become one of the leading providers of high-speed Internet in Canada recent years, which delivers the service for around 2.01 million customers1. Rogers has achieved a position of the 18th most profitable Canadian company in 20132, and gained consolidated revenue of 12.9 billion dollars in 20141. Internal Analysis Rogers set their mission as to ensure that their customers can “stay inspired, informed and in touch, with [Rogers’] …show more content…

Rogers has covered 90% of Canadians with their 4G HSPA+ network as well as blazing fast LTE5. Data and unlimited talk and text Business Plan are eligible to use in more than 75 countries6. Moreover, excellent customer service makes them stay competitive. Daily interactions via stores, call centers and online services (live chats, social media channels) help them receive feedback from customers and offer technological supports. Compared with its competitors, Rogers is aiming to offer the best Internet services with higher upload and download speed, more monthly usage at lower price for families, business and companies. There are more than 4 million families in Canada enjoy Internet service from Rogers1. “Most of these customers are in Ontario, New Brunswick and Newfoundland representing approximately 30% of the total Canadian market” 1. The advanced digital hybrid fiber-coax network provides market leading high-speed broadband Internet access speeds and online viewing to various large enterprise, government and carrier …show more content…

The IGNITE Gigabit Internet, which provide Internet connection speed over 1Gb, is planned to deliver to four million users with a cost controlled within $50/home, estimated to be completed by the end of 201621. Also, 4K TV is intended to become available for Rogers’ customers beginning in 2016, with live access to over 100 high-resolution sporting events sources

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