Robert Allen Iger Research Paper

785 Words2 Pages
bulb-icon

Recommended: Walt Disney and Pixar Inc

The fourth master manager that we have picked is Robert Allen Iger. Robert Allen Iger also known as Bob is the sixth chief executive officer in the Walt Disney Company's 83-year history. He has been the CEO of the company since October 2, 2005 and has been its chairman since March 13, 2012. Mr Ager graduated magna cum laude in his Bachelor of Science degree in Television and Radio from Ithaca College. At the beginning of his career, he used his communication degree to become a weatherman for a local television station. After that, he got hired to work in American Broadcasting Company. With his excellent job performance, he got promoted gradually and finally appointed as the president of ABC network Television Group at 1993 and chief operating …show more content…

He often assigned people to the job they may not have experience in and believed in them. He let his team to take chances and risks, learn from their mistakes and try again with some other form. This spirit or culture of risk taking bring in the company by Mr Iger has boost the company's confidence in their actions and making decisions. So, the company has raised and become the largest media company in the world with a compounded annual growth rate of 8%. Under his management, Walt Disney Company also recognized as one of "America's Most Admired Companies" by Fortune magazine; one of the "World's Most Respected Companies" by Barron's; and one of the "Best Places to Launch a Career" by Business Week magazine. Second chance given when people made honest mistakes or fail, but Robert Iger has zero tolerance to those who loss their integrity, break the law or lapse of judgment. By establish ethics for the company's employees, they can prevent the scandal and negative news which will damage the company's image and profit. Beside that, Robert Iger himself also take risks and chances all the time. He oversaw the acquisition three of the entertainment industry greatest storytelling companies in the world, Pixar (2006), Marvel (2009) and Lucasfilm (2012). With combine with latest technologies, Mr Iger has made Disney the industry leader through its creative content offering across new and multiple

Show More
Related

  • Cameron Grigg Research Paper

    557 Words  | 2 Pages

    On his 17th birthday, Cameron Griggs and his parents, drove to the office to pick up the papers that would change his life. Three months later he kissed his mum goodbye as mixed emotions of fear and excitement flooded his body.

    Read More

  • Insensitive Portrayal of Society and Cultuer in Disney Films

    1523 Words  | 4 Pages

    problems. In a study done on the role of the Walt Disney Company, Vincent Faherty explains

    Read More

  • The Success Of Pixaar's Success In The Animation Industry

    809 Words  | 2 Pages

    The Walt Disney Company and Pixar Animation Studios Inc. were two of the largest movie and entertainment studios. Disney owned and operated an unparalleled portfolio of theme parks classic movies and characters. Pixar was the leading creative and technological computer generated imagery (CGI) studio but lacked extensive product offerings and distribution channels. At the time of the merger agreement, Disney’s traditional hand-drawn animation films were declining in popularity with the introduction of CGI films. Meanwhile, Pixar possessed the creative and technical resources that Disney lacked, but was unable to profit from characters and films after movie ticket and DVD sales, which were typically one-time purchases. Additionally, the production and distribution contract between Pixar and Disney was rapidly approaching its expiration. Instead of renewing the contract, the two companies decided to merge with the intention of capitalizing on ...

    Read More

  • Walt Disney Company Case Analysis

    1433 Words  | 3 Pages

    The Walt Disney Company is a highly diversified media and entertainment company that has been growing by leaps and bounds since its inception in the late 1920’s. In the past few decades, The Walt Disney Company has expanded into numerous markets and diversified its business greatly. The company states that their corporate strategy is targeted at creating high-quality family content, exploiting technological innovations to make entertainment experiences more memorable, and expanding internationally. Upon studying the happenings of the company throughout the years, it is easy to see that the company is executing this strategy well through numerous strategic moves in the industry.

    Read More

  • George Crum Research Paper

    364 Words  | 1 Pages

    George Crum is the inventor of the Potato Chip. George was born on July 15, 1822 and passed away on July 22, 1914. George did not attend colloege nor did he have very much of an education. George's mother was Native American and his father was African American.

    Read More

  • Edward Jenner Research Paper

    1382 Words  | 3 Pages

    Edward Jenner is often regarded as the “Father of Immunology” for his development of the smallpox vaccine. His remarkable discovery has laid the foundation for future scientists working with immunizations. Jenner’s impact is seen worldwide to this day with the complete eradication of the deadly smallpox virus. Edward Jenner’s Legacy will always live on as the first to vaccinate using a live virus. Vaccines are improving everyday, which benefits the public’s health, all thanks to Edward Jenner.

    Read More

  • Exploring Walt Disney Company: The Entertainment King

    1511 Words  | 4 Pages

    Disney’s long-run success is mainly due to creating value through diversification. Their corporate strategies (primarily under CEO Eisner) include three dimensions: horizontal and geographic expansion as well as vertical integration. Disney is a prime example of how to achieve long-run success through the choices of business, the choice of how many activities to undertake, the choice of how many businesses to be in, the choice of how to manage a portfolio of businesses and the choice of how to create synergies between those businesses (3, p.191-221). All these choices and decisions are made through Disney’s corporate strategies and enabled them to reach long-term success. One will discuss Disney’s long-run success through a general approach. Eisner’s turnaround of the company and his specific implications/strategies will be examined in detail in part II. Disney could reach long-run success mainly through the creation of value due to diversification and the management and fostering of creativity, brand image and synergies between businesses (1, p.11-14).

    Read More

  • Assessing the Corporate Culture of Walt Disney

    2097 Words  | 5 Pages

    In reviewing the vast corporation of the Walt Disney Company and all that it has to offer, one profound statement made by Walt Disney himself comes to the forefront, “I only hope that we don’t lose sight of one thing – that it was all started by a mouse” (Walt, n.d.). This statement suggests that the company has a strong focus to continually guide them in the way of the original idea of the company. Even as it watches the changes taking place in society and adapts to the new technologies and innovations, the Walt Disney Company has been able to implement diverse strategies for its growth and prosperity.

    Read More

  • Analyzing Perlmutter's Ethical Dilemmas

    1243 Words  | 3 Pages

    This now leads up to the poor ethical decision Disney made. A little while ago, The Walt Disney Company bought Marvel and about two years later, the company’s new transition caused many issues within the staff. Isaac “Ike” Perlmutter was the largest shareholder in Marvel and after the merger he became the second largest shareholder of the Disney Corporation, behind the Steve Jobs Trust. Now, here comes the poor ethical decision. Perlmutter became to achieve great success from the movies he had been making associated with Marvel.

    Read More

  • Walt Disney Conflicts

    934 Words  | 2 Pages

    By adding Jobs to the board of directors not only did Iger add another influential and successful member to the team but also assured the acquisition of Pixar Animation Studios. This venture was an integrative (or win-win) negotiation for both Iger and Jobs. As stated in our reading, “when conflicting parties truly collaborate, this can result in a merger of insight, experience, knowledge, and perspective that leads to higher-quality solutions than would be obtained by any other approach.” In both of these conflicts the needs of all involved were

    Read More

  • Walt Disney Company Case Study

    1558 Words  | 4 Pages

    One of the key factors of the successful diversification is the very strong branding of the name Disney. That the name was famous after the success in the early years made it among other things possible to go into the theme park industry. Evaluated isolated, the theme parks was a success. But when also accounting for the synergies created, the decision to go into this industry was a huge success. It has created a spiral of synergies, where the characters in the movies get more popular due to the parks, as well as the fact that when people are visiting the parks they get stimulated to buy the merchandise. This is just one example of the synergies that exist in Disney. When Michael Eisner took over control in Disney, he kept focusing on same corporate values as earlier, which are quality, creativity, entrepreneurialism and teamwork. These values have been preserved despite of the size of Disney, and are an important factor in sustaining and building the Disney brand.

    Read More

  • Walt Disney Case Study

    1398 Words  | 3 Pages

    The entertainment industry holds the immense potential for growth and development. The industry is constantly evolving and Walt Disney emerge as a global leader and recognized as the world’s second largest media conglomerate in the terms of revenue after Comcast. The Walt Disney Company is a multinational entertainment conglomerate headquartered at California, United States. The company integrated its products into five target segments are as follows: (1) Media Networks (2) Parks and Resorts (3) Walt Disney Studios (4) Disney Consumer Products (5) Disney Interactive. The company has strong diversified product portfolios and generate high returns and revenues from all the target segments but the media networks contributes

    Read More

  • Walt Disney Company: Mass Media Conglomerate

    1851 Words  | 4 Pages

    Through the ratio analysis, we can conclude that Disney is a stable company, keeping up with industry trends and up to par with industry averages. Although at times it can seem that Disney is a risky and unstable company, those conclusions are false since the unstableness has come through decisions which will better establish Disney’s position on the market. Although Disney’s competition, namely CBS, is on a similar standing as Disney when comparing ratios, Disney will manage to remain the largest media conglomerate in the USA and one of the best corporations in the world.

    Read More

  • Media Ownership Walt Disney Company

    734 Words  | 2 Pages

    The company that I choose to explore is The Walt Disney Company. Walt Disney started the Disney Brothers studio in 1926, after years of working as a cartoonist. I selected this company due to the fact I am a fan of their products and services. Disney produced some of my favorite films like Aladdin, Hook and The Lion King. After I visited their website, I discovered that Disney owns multiple media outlets, in such areas as film, Internet, music, broadcasting, publishing and recreation. According to Disney’s “The mission of The Walt Disney Company is to be the one of the world’s leading producers and providers of entertainment and information. Using our portfolio of brands to differentiate our content, service and consumer products, we seek to develop the most creative, innovative and profitable entertainment experiences and related products in the world”. The Disney brand is doing exactly what their mission states.

    Read More

  • Case Study: The Walt Disney Company

    1091 Words  | 3 Pages

    From humble beginnings as a cartoon studio in the 1920s to today 's global corporation, The Walt Disney Company continues to proudly provide quality entertainment for every member of the family, across America and around the world. One of the key statements in the text states, “Disney’s greatest challenge today is to keep a 90- year- old brand relevant and current to its core audience while staying true to its heritage and core brand values.” (Kotler, Keller, 2012, p. 179) Diversification has been one of Disney’s smartest business decisions. Today Disney has ventured into various industries such as studio entertainment,

    Read More

More about Robert Allen Iger Research Paper

Open Document