Richard Wagner

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Recommended: Marketing strategy chapter 1

Printing label

1. Summary p. 3
§ What Is The Business
§ What Is The Market
§ Potential For Business
§ Forecast Profit Figures
§ How Much Money Is Needed

2. Business Structure p. 4
§ Ownership
§ Your Past Employment & Business Record & Achievements
§ Record Of Other People Working For You
§ Weaknesses In Your Management & How You Propose To Deal With Them

3. The Service p. 6
§ A Simple Description
§ Why The Service Is Unique
§ Brief Survey Of Competition
§ Service Development
§ Intellectual Rights Applied For

4. Marketing p. 8
§ The Market:
§ It’s Size, It’s Past & Future Growth
§ Analysis Of Market Into Sectors; Identification Of Sector Business Is Aimed At
§ Likely Customers; Who Are They, Type, Size, How They Buy
§ Selling:
§ Promotion, Advertising
§ Who Will Sell?
§ &nb...

... middle of paper ...

...hort & Medium Term:
0-6 months: Spreading the companies name within the ‘urban’ community and seeking work from individual artists and producers.
6-12 months: Begin approaching labels with regard to managing their pressing and distribution, whilst still maintaining a steady flow of ‘one-off’ jobs from artists and producers.
1-2 years: Establish contracts with various labels and start to lay the financial groundwork for future expansion. Look into possible employment of extra staff in the Physical Distribution and Fixer positions.
2-5 years: Look into expansion options including; taking over the main pressing house we use; on-line sales and promotion; expansion to a national distribution level; development of Blue Label into an independent label in it’s own right.

The Finance Needed & What It Is For:
We are looking for a loan of £40,000 repayable over 5 years. This will cover the start-up costs and also cover for a possible slow start during the first 2-3 months of operation. The start-up costs will include solicitor’s fees for the checking of our contracts and to oversee the leasehold. It will also include the purchasing of our domain name.

Word Count: 3,215

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