Richard King's 'How Indie Labels Change The World'

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However, at Rough Trade, musicians were valued above money. The bands “provided their labour, inspiration, and genius,” and the label hoped to meet their creative work with large returns because “it’s been proven that if the band sells a lot of records, it’s much more generous to the artist than a conventional royalty” (Travis qtd. in Reynolds 105). The disadvantage, though, was that if the albums did not sell or did not sell well, the artist did not have major label advances to live on, and Rough Trade would hardly earn anything as they had funded the record production. Rough Trade, thus, used the D.I.Y. approach to create and distribute more than just music. Another of the company’s interests was endorsing zines. Rough Trade would receive …show more content…

In his article “How Indie Labels Changed the World”, Richard King focuses on one of the most notable artists to sign to an indie label, The Smiths. Formed by Steven Morrissey and Johnny Marr in 1982, The Smiths had arranged from their inception to sign with an independent record label, with Rough Trade being their ideal preference (King). This was more than a business decision as it was also one of personal identity for the group, as Marr expresses, "The very act of being on Rough Trade at the time was a statement in itself. It cut across our whole aesthetic." Like artists who embraced the D.I.Y. ethos before them, The Smiths did not want to appear grandiose or elite but rather to present themselves as realistic models for independent music production, inspiring the likeminded to take a shot at breaking into the music industry. When The Smiths eventually grew to a popularity better fitting the support of a major label, they began meeting with record companies and considering new deals. But Marr …show more content…

As someone who was a record freak, it made me want to get back to Rough Trade. On the few occasions that I'd been in the Factory flat, and certainly when I'd been around Rough Trade, they were like record companies trying to operate under mounds and mounds of vinyl. All they had in CBS and Warner Brothers were huge posters of their artists in reception. (King)
His observations reveal that the stark differences between indie and major labels persevered, but they would need to evolve to compete with the increasing competition from

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