Rhetorical Strategies : The And Design Products That People Want, Need, Like, And Can Use

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Rhetorical Strategies Dr. Morey was unsure of what the most effective form of publication would be for his intended audience, so I had to determine what type of publication and what size my design would be in order to reach my overall goal. In Sketching User Experiences, Bill Buxton explains that the purpose of designing products is to “design products that people want, need, like, and can use” (143). Therefore, as one approaches a design, the target audience should be kept in mind, and their wants and needs should drive the project to completion. As Buxton states, “it is precisely a concern for users that underlies the value of the approach to design” (143). In light of this information, I decided to make an 8.5x11 flyer because tri-fold brochures can overwhelm people, from the amount of information crowded on them, especially among young prospective students for whom the publication was being made. It would also be unreasonable to distribute large posters to people, much less circulate them electronically. I determined that an 8.5x11 flyer would be easy to read and navigate on either a website or via e-mail; it would be easy to distribute by hand; and it would be visible enough to hang on a college bulletin board. I designed the flyer with the aim that it be printed on cardstock paper, so as to give it a more professional appearance and ensure its sturdiness. During the process of researching the MAPC program, I had to think about what type of information was pertinent to me as a prospective student, and what information parents and potential employers would want to know about the program. As a result, I decided to include a summary of the program, to explain to students what they could expect to learn. I also included student ... ... middle of paper ... ... the Clemson Orange and Regalia title and watermark, and bright colors present in my images. Buxton states that one should “Get serious with [their] contrast,” so as to prevent conflict and confusion among information (69). For this reason, I made my headers a different color and font than the text underneath them. My title features a different font (Minion Pro) also for this same purpose. I wanted the flyer to immediately draw peoples’ attention, because all of the people in the intended audience have so many visual components competing for their attention on a daily basis. I knew that the Principle of Contrast would help me “create an interest on the page,” that would encourage viewers to read the information covering the MAPC program, which would ideally encourage students to either contact Dr. Morey or visit the webpage, and eventually apply to the program (84).

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