Rhetorical Strategies

Rhetorical writing is one of the most effective ways to deliver ideas from author to audience. It is important to understand rhetoric situations before writing an article effectively. The LLD 100A course reader “writing Competency through Genres” by professor Ty Khuu rhetorical situations consists of five elements such as authors, author’s purpose, audience, text and finally context. Further, writers often use different rhetorical strategies and appeals as means persuade readers of different genres and achieve their intended purpose.
For having a better understanding of rhetorical writing, I would analyze Douglas B. Richards “Ten Secrets of a Successful Financial Service Professional.” Richards wrote this article in August 2016. Based on

According to the LLD 100A course reader, “exemplification is the use of examples to explain and elaborate an idea”. In the Richards article Ten Secrets of successful financial Services profession, exemplification strategy is extensively used to elucidate and clarify three fundamental principles of healthy interpersonal relationships namely, need to understand and be understood, love for your profession and patience. These three principals are key to becoming a successful financial advisor. The principle of patience is explained through a very beautiful story of a couple losing their child. The couple asks several questions to God after their child funeral that why God did that claiming what was their fault? Richards applies the similar logic to financial services practice stating that consultants often gets angry and frustrated without realizing that why they are unable to close a particular deal. However, after studying customer behavior in detail and gathering more experience, they realize their mistakes and prepare themselves for the future deals. Therefore, in essence, experience comes with

He wants to entice readers towards the interpersonal aspect of financial services careers. He explains ten secrets of successful financial services career which in itself relies on the backdrop of healthy interpersonal relationships. He suggests various ways in the form of principles or secrets whatever we may call to strengthen and maintain a healthy relationship with various stakeholders such as customers, team members, and family. In order to achieve his intended purpose, Richards uses description strategy which elucidates Quach successful professional life and his principles of success. He then used exemplification strategy to highlight the importance of various principles by giving examples from Quach’s life as well as his own experiences. Lastly, ethos appeal adds credibility and fairness to author’s writing. As a result, Richard is successful in explaining the general principles or guidelines to be followed for becoming a successful Financial Services