Rhetorical Analysis On Cheerios Ethos

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Cheerios is a healthy cereal that uses ethos to relay a message on people that are dieting. General Mills provides this message to those who have been eating unhealthy and want to find good diets. I chose this ad because this is one of my favorite cereals and want to know more on how and if it actually lowers cholesterol. The ad is bright yellow and with the cereal box in the center, it is appealing to the eye. This is a very popular message seen in different types of media, such as commercials and the Internet. General Mills uses ethos with the Cheerios box and the language used to determine credibility. This ad's message is that Cheerios is supposed to help people struggling with high cholesterol. I think there is ethos in the quote, "Proven

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