Rhetorical Analysis Of The Chipotle Video

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After watching the chipotle video, I see that they are trying to raise awareness about processed foods and how we should eat chipotle because they have fresh farm raised foods. In the video, we are shown a farmer who is building a fence for his pigs but he has more pigs then fence material. He then builds a barn for the cows but there is no more room for the cows. He builds more housing for the animals however there is no more room for the animals so they are put in a factory. The animals are then moved done a conveyer belt and shaped into cubes and shipped down tubes where the meat is processed then shipped off. To get the point across, the author uses the rhetorical strategies ethos, pathos, and logos. The creator uses ethos in the beginning showing the farmer as a nice family man building up this farmer rising all these animals. …show more content…

Pathos is the next rhetorical strategy used by the creator of the Chipotle video. We see the farmer get emotional as his live stock is shipped to factories to be processed into unhealthy foods and shipped off for consumption. He does not like the fact he is giving up his animals for them to be processed and turned into remints of themselves. This also relates to ethos because the creator is trying to show this is not the man he is which leads him to go back to what he knows, which is open land farming, which leads to the usage of

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