Questioning Modern Consumer Culture: A Rhetorical Analysis

Richard Louv attempts to question the modern consumer culture of the United States by juxtaposing the complexity of purchasing a modern “Mercedes SUV” with the simplicity of staring out the window of a car. Louv uses a multitude of images to remind his audience ¬¬ who are likely the same age as he is ¬¬ of their childhood experiences. Louv also uses personal anecdotes to promote the drastic differences between simple wholesome actions and the modern consumer culture. His use of rhetorical questions also helps the reader in his/her attempt to understand that, “people no longer consider the physical world worth watching.” Louv’s use of technically specific words like, “municipalities” helps him to qualify his statements. The use of rhetorical

The rhetorical questions are also an attempt to show readers a potential future in which, “people no longer consider the physical world worth watching.” The question of, “Why do so many Americans say they want their children to watch less TV, yet continue to expand the opportunities for them to watch it?”, is a literal depiction of the flawed logic of the American consumer culture. By contrasting the popular belief that too much TV entails serious cognitive drawbacks against the mass purchase of TV’s and other electronics Louv is able to slow walk his readers to the conclusion that most Americans yearn for the distractions of TV and other electronics, rather than reject them. This rhetorical strategy allows Louv to assert that Americans are constantly contradicting themselves without directly accusing any specific group of people of hypocrisy. The additional question, “Why do so many people no longer consider the physical world worth watching?”, underlines Louv’s main point that people are far more concerned with man made distractions rather than environmental