The Mc Cain Campaign John McCain’s campaign for the office of president of the United States has been carefully thought out in order to attract the largest possible amount of voters. As in all campaigns, everything that the candidate has said and done has been screened and planned so as to not offend or scare off any potential voters. Because of the campaign’s thoughtfulness and attention to detail, the Mc Cain campaign has been mostly successful up until this point. Until now John Mc Cain and his closest competitor for the Republican party nomination, George W. Bush, have nearly been splitting support from party members, with a slight advantage toward Bush. Both candidates have been campaigning hard and the competition has been fierce, recently resulting in the negative advertising aimed toward the opponent that has become common place in American politics today.
The campaign’s success at this point can only be based on the number of primaries and caucuses that Mc Cain has won, and since it only includes a few states, time will serve as an increasingly better indicator of his success. Mc Cain and his advisors have incorporated many of the usual strategies into the campaign such as a large number of public appearances, speeches, debates, and advertising, but they have also included some new approaches which aim to attract voters. The campaign tries to highlight McCain’s history of service to his country by means of service in the armed forces, as a prisoner of war, and as a US Senator. The major ideology that is stressed is the fact that Mc Cain puts his country first and does and will continue to do whatever is necessary to ensure it’s welfare. When asked why he is running for office, Mc Cain sites three main reasons: To restore integrity to the office, To reform government, And to renew the American dream.
The presentation of John McCain’s high moral character is another strategy of his campaign, especially since many people are looking for a president who is completely honest and free from scandal. One of his best attributes, and one which really helps his campaign is McCain’s willingness to talk to the people and to the media. This openness helps him get media attention and improves his image in the minds of Americans who are looking for someone whom they can relate to take the office. An interesting strategy that Mc Cain employs in his campaign is ...
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...te on a state to state level. In the larger states, where a greater number of votes are at stake, an advantage goes to the candidate who has more money to spend on advertising and campaigning, and who is vocal in supporting the local issues of that state. The type of candidate who is at a disadvantage in the current system is someone who has little support to begin with, and cannot buy votes through any amount of advertising or campaigning. When it comes time to run for the Presidential election, not for the party nomination, the battle between candidates heats up.
A good candidate must have a tough skin to shed off criticism and personal attacks from the media and from the other candidate. The candidate must now speak to audiences more confidently and present himself as a person who wants and can handle the power of being president. If a candidate has the endurance to make it through the campaign process successfully, then they should be commended for that alone regardless of the final result in the election.
Works Cited 1. Internet http://www.mccain2000.com 2. Internet http://www.mccain2000.com/issues/qna/html 3. Internet http://www.salon.com/news/col/cona/2000/02/29/right/
Rick Santorum’s departure heralded the beginning of the general election. Mitt Romney, with the backing of the Republican establishment, and the growing support of the base, can now devote his resources for a one on one showdown against President Barack Obama. Recent polls indicate that he is behind by only a few points in a head to head match-up against the President. High employment rate, skyrocketing gas prices, ballooning national debt, and an exhausting war in Afghanistan created animosity against the President’s administration. Therefore, the President must decisively address these issues in the months ahead to ensure reelection. He must pull the jobless rate below 8%, and lower the price of fuel. The President must not prolong the war in Afghanistan and must not escalate tension with Iran. In essence, a President seeking reelection will need to embody Niccolo Machiavelli’s acumen and Desiderius Erasmus’ deferential image. Now, I will outline what the President must do to handily beat Romney.
Back in 1980, Republican president nominee Ronald Reagan pledged throughout his campaign that it was his goal to “restore the great, confident roar of American progress, growth and optimism”. Restoration, reinvigoration, and reclamation of values believed to be lost by the presidential treachery he was succeeding. Fast forward to 2008, Democratic president nominee Barack Obama did not see a need for restoration, he saw a need for new waves with his slogan “change we can believe in” after the economic destruction by W. Bush. Being such dramatic foils, the two men represent different eras of American politics. The unprecedented election of Obama severed Reagan’s seemingly everlasting legacy, signaling real changes coming to the presidency. The “Reagan Revolution” is remembered as an era of conservatism and economic peace, while Obama’s terms are viewed with mixed emotions. Obama’s impact can definitely be argued, as political information was more readily accessible in his presidency than any other in history; thanks to new technology and social communications, but since time has passed, so can Reagan’s. The use of their presidential powers is what a president is remembered for. Assessing the ranges in their backgrounds, motivations, policy creation and execution, and overall achievements, one can determine
Bernie Sanders is running for President of the United States of America as a democratic candidate. His competition for the primary elections is Hillary Clinton, a well-known politician with plenty of experience under her belt. Bernie is running as a non-traditional candidate, which is a main factor of why his campaign is extremely successful and popular with the American people. A recent political ad released by Sander’s campaign team called “Real Change” emphasizes his family values and dedication to the working class, fighting for the votes of the average American. The ad implies Bernie is the right man for the job due to his long history of experience and commitment to the issues he believes in. This political ad illustrates how Bernie
Presidential candidate Barack Obama who belongs to the Democratic Party broadcasted the first commercial we will analyze, the title is “Seven” referring to the seven houses his opponent John McCain owns; Barack Obama tries to engage pathos which refers to the audience of the message (Ramage et Al. 2012) utilizing a form of fallacy known as “appeal to pity”, this fallacy tries to “appeal to the audience’s sympathetic feelings in order to support a claim that should be decided on more relevant or objective grounds” (Ramage et Al. 2012) and he does it by inflicting feelings of anger and injustice when he mentions that “maybe you are struggling just to pay the mortgage on your home”( BarackObamadotcom “Seven” 2008) but John McCain has so many houses that he could not remember how many he actually owned...
Despite recent failures on a variety of political aspects, Obama has managed to maintain his “cool.” That would be much harder if it weren’t for occasionally guest starring on shows such as Ellen; he definitely has a niche for keeping up with the talk-shows and media. Once introduced, he isn’t afraid to show off his dance skills, but then quickly get to business. As a marvelous orator, complicated topics and issues can be dissolved for the common folk, thus, providing a trivial insight into his moral fiber. On top of it all, he has ten years experience in public office. The...
The Bush family was, and is an oil family which resides largely in Texas. Despite being born in the northeast, Bush Sr. in Massachusetts, and Bush Jr. in Connecticut, the family has much stronger ties to the southwest and the frontier states. This again can be seen in the persona that they champion. In his paper “Presidential Address George W. Bush’s Cowboy Politics: An Inquiry” Stanley A. Renshon explore George W. Bush’s psychological state of mind and presents a man who is intimately tied to his home and his country. President Bush followed, and strove to uphold, a great moral and ethical code in the form of the constitution, just as Moskowitz states the mythical cowboy does. Renshon describes President George W. Bush as fiercely independent, and “his own man”, again characteristics associated by Moskowitz with the chivalric and romanticized mythical cowboy. But President George W. Bush does not only portray the traits of the mythical cowboy, but also of the Texas
Choosing a president can be very challenging. There are many things we as citizens look for in a candidate. For example, goals, visions, etc. We always want what is best for our country and for our families. James D. Barber looks into one thing, which is the candidate’s character. This essay will explain James D. Barber’s theory. It will also criticize the placement of five presidents in the typology he has created.
Every four years during any US Presidential election overzealous patriotism hits an all time high, and it truly shows with the citizen turnout at the newly elected President’s inaugural ceremony. In the months leading up to election day, Presidential candidates attempt to persuade voters to cast ballots in their favor through different forms of advertising which contains strategic rhetoric and political language. Political language otherwise known as “political propaganda”, is designed to influence masses of people within a nation, and even across the globe. As Harry S. Truman stated during the National Conference on Family Life on May 6th, 1948: “the principal power that the President has is to bring people in and try to persuade them to do what they ought to do without persuasion”(Truman,Worksheet). The power that Truman spoke of is undeniable during any President’s inaugural address, which highlights the beginning of their term as the newly elected President, while addressing their plans for the people of the United States during the next four years. These addresses contain propaganda techniques that most listeners wouldn’t recognize as propaganda, including: glittering generalities, transfer, plain folks, card stacking, bandwagon, and testimonials.
Obama is able to gain his listeners’ ears because of his clear and effective writing. In Obama’s writing various elements of rhetorical framework create a strong and persuasive argument that Obama is able to present in grabbing his audience’s attention and consideration. Seen through his writing, Obama’s use of rhetorical appeals, devices, and context create an in-depth look into the problem of the racial divide which still exist today. In writing an effective argument, Obama employ’s through rhetoric’s personal experience, historical events, religion, and the current state of things, which he asks his audience think more about. By noting that the problems of America as a whole is a problem that every citizen shares and not a problem that exist individually for different races. Obama is able to have his audience focus on the real issues Americans face moving forward. Ultimately, as it is seen prior before the speech was published and given, Obama’s intent on the direction and how his speech would be formed, along with writing techniques that were used to craft the speech, all reveal his personal knowledge of rhetoric’s and ability to write a persuasive argument. Through his speech Obama is easily able to dismisses his critics and do what he intended to do, being that he wants his audience to focus their attention on to the more serious problems that remain unsolved for American
Rove, Karl. “What Makes a Great President.” Lecture. Rocco C. Siciliano Forum, Univ. of Utah. 13 Nov 2002. History News Network. George Mason Univ.’s History News Network, 30 June 2003. Web. 08 May 2011.
The 2008 democratic presidential nominee Barack Obama and the republican presidential nominee John McCain are both very well political speakers when it comes to the presidential election, but have certain issues that they differ on. To name a few issues are abortion, economy, same sex issues, taxes, and the war in Iraq. Which ever presidential candidate becomes elected this year, it will be a year to make the history books. If Barack Obama becomes elected he will be the first black president of the United States and if John McCain becomes elected his running mate Sarah Palin will be the first ever woman Vice President in America. It will truly be an interesting and history-making race for future generations to study.
Barack Obama deliver the keynote speech at the Democratic National Convention in 2004. Obama establishes credibility by starting off to tell a story about how he got to where he is today. He talks about how his father had a great opportunity to study here in America. His father’s dream of starting a family in the land of opportunity for himself and for his children. Obama developed an emotional connection with his audience by talking about his family dream for him and for his future. When he refers back to his family, he then goes to talk about his experience and how it would not have been possible for his dream to be achieve anywhere else and that has impacted him to make a difference.
Let’s take a step back to 2008 in Philadelphia. Neither the city nor year suggests that history is going to be made. On March 18, 2008, at the National Constitution Center in Philadelphia, Pennsylvania, Barack Obama took the stage and delivered a speech that would portray the racial landscape of his presidency. In his speech, Obama points out rhetorical tactics to support his argument that we as Americans in this country need to be united for racial equality to exist. He begins his speech with a back story to highlight the kairotic moment present, then appeals to pathos through lots of examples of racial injustice to signify the need for such change, and then uses his appeals to ethos to suggest ways of change for Americans, both black and white. The speech was very successful: people from both sides praised his bravery, and later the same year, Obama demolished McCain in a close victory to secure his presidency.
Across the world, ordinary people find heroes that they aspire to imitate. Comic books portray heroes as super strong men in spandex suits, and although a three-year-old child might aspire to be superman, more mature audiences hopefully find more realistic figures to idolize. Take Barack Obama, the President of the United States; he worked his entire life to attain the highest position in our government, President. Obama was not born with a silver spoon in his mouth but to a single mother in Hawaii. Through hard work and motivation, he went to college and received an education at Columbia University. He later obtained a law degree from Harvard University and began working with the Democratic Party. In 1996 he was elected to the Illinois Senate and acquired a seat in the United State’s Senate in 2004. After only 5 years of experience in the Senate, he was elected the 44th president. Obama’s exponential growth in importance and power could only have been achieved by an exemplary man. His determination, intelligence, hard work, and professionalism all made his success attainable, and he should be admired for these traits. Every country has a national hero and Barack Obama is the United State’s.
The president elect must be able to deal with problems this country inherited under President Bush. There are still many issues in the United States that President Bush hasn?t given any attention to. The new president must be able to show the judgment to lead in times of crisis. He should be able to talk, negotiate and compromise whenever a conflict arises.