Mccain

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The Mc Cain Campaign John McCain’s campaign for the office of president of the United States has been carefully thought out in order to attract the largest possible amount of voters. As in all campaigns, everything that the candidate has said and done has been screened and planned so as to not offend or scare off any potential voters. Because of the campaign’s thoughtfulness and attention to detail, the Mc Cain campaign has been mostly successful up until this point. Until now John Mc Cain and his closest competitor for the Republican party nomination, George W. Bush, have nearly been splitting support from party members, with a slight advantage toward Bush. Both candidates have been campaigning hard and the competition has been fierce, recently resulting in the negative advertising aimed toward the opponent that has become common place in American politics today.

The campaign’s success at this point can only be based on the number of primaries and caucuses that Mc Cain has won, and since it only includes a few states, time will serve as an increasingly better indicator of his success. Mc Cain and his advisors have incorporated many of the usual strategies into the campaign such as a large number of public appearances, speeches, debates, and advertising, but they have also included some new approaches which aim to attract voters. The campaign tries to highlight McCain’s history of service to his country by means of service in the armed forces, as a prisoner of war, and as a US Senator. The major ideology that is stressed is the fact that Mc Cain puts his country first and does and will continue to do whatever is necessary to ensure it’s welfare. When asked why he is running for office, Mc Cain sites three main reasons: To restore integrity to the office, To reform government, And to renew the American dream.

The presentation of John McCain’s high moral character is another strategy of his campaign, especially since many people are looking for a president who is completely honest and free from scandal. One of his best attributes, and one which really helps his campaign is McCain’s willingness to talk to the people and to the media. This openness helps him get media attention and improves his image in the minds of Americans who are looking for someone whom they can relate to take the office. An interesting strategy that Mc Cain employs in his campaign is ...

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...te on a state to state level. In the larger states, where a greater number of votes are at stake, an advantage goes to the candidate who has more money to spend on advertising and campaigning, and who is vocal in supporting the local issues of that state. The type of candidate who is at a disadvantage in the current system is someone who has little support to begin with, and cannot buy votes through any amount of advertising or campaigning. When it comes time to run for the Presidential election, not for the party nomination, the battle between candidates heats up.

A good candidate must have a tough skin to shed off criticism and personal attacks from the media and from the other candidate. The candidate must now speak to audiences more confidently and present himself as a person who wants and can handle the power of being president. If a candidate has the endurance to make it through the campaign process successfully, then they should be commended for that alone regardless of the final result in the election.

Works Cited 1. Internet http://www.mccain2000.com 2. Internet http://www.mccain2000.com/issues/qna/html 3. Internet http://www.salon.com/news/col/cona/2000/02/29/right/

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