Rhetorical Analysis Of Hillary Clinton's Mirrors

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Hillary Clinton’s latest political ad begins with her embracing a young girl at a political rally, as the crowd cheers her on. Throughout the rest of the video, Donald Trump’s misogynistic comments from past interviews are featured in the background, as young girls sadly stare at themselves in the mirror or try to take a selfie. A sad toned piano song plays in the back of the entire video as the rest plays out. Clinton’s convincing ad “Mirrors” uses ethos, a perfectly geared argument towards her intended audience and controversial remarks from her opponent to gain new votes in her favor.

First and foremost the ad effectively highlights Trump’s ad hominem and misogynistic remarks towards his female opponents, which only strengthens Clinton’s …show more content…

It is established from the beginning that Clinton is the positive and correct choice when the fans cheer her on at the rally before the image fades into the video of insecure girls. Trump’s clips of past interviews are no coincidence either. They work kind of like a logos in a way because they are the proof of him saying these words.

The political commercial is definitely intended to target parents voting in the upcoming elections. In particular, it may also pose as an ethical dilemma, especially for Republican parents who may feel conflicted over Trump. Trump’s demeaning words towards women clearly displays the negative impact he could have on the future young people. The strong ethos is present in the fact that parents watching this ad will feel morally obligated to do the right thing because the future of their children is at stake with such a negative role model. The logos is also clear because logically, parents would never want their children to mimic his behavior. Therefore, they would be discouraged from voting for him. Opposite Trump in the ad, Clinton seems like a better, more decent candidate because at the beginning she establishes a positive image of herself as a role model with a young girl at a political …show more content…

Some girls tug at their clothes, fix their hair or peer into it with a sad expression which creates a strong pathos. The parents watching this video would never want their child to feel this way which is why it causes so many emotions. The feeling of low self esteem is heightened when the music and the insults combine. Trump’s hurtful remarks imply that he is a bully, as the final girl in the shot looks at the camera disapprovingly and at the end, the audience is left feeling determined to vote against Trump because of the rhetorical question posed. The words “Is this the president we want for our daughters?” appears in white letters against a black background to create emphasis and importance. A sense of duty is bestowed upon the audience.

Overall, the ad is very effective because it does make a strong argument against the other candidate. Even if there were logical fallacies in the argument, in the context of Mr. Trump’s insults, it would still seem morally wrong to call anyone a “pig” or “slob” as a candidate running for the president of the United States, whether he thought they deserved it or not. Trump is painted as an immature and immoral

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