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Rhetorical Analysis Of Advertising Analysis

analytical Essay
1563 words
1563 words
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The Many Messages Behind a Picture: A Rhetorical Advertisement Analysis

Advertisements are always around us. They are in every phone, every computer, the newspaper, and in every magazine. Advertisements are omnipotent and, similar to bothersome siblings, they are constantly reminding you that they exist. Advertisements always distract us and generally force you to look at them. Although we try not to look, our attention is always drawn to bright lights, the word free, or motion. It is these tactics that companies use to first grab your attention. From there, everything from the background color to the font that companies meticulously place serves an undeniable purpose to entice the customer and set them on a tunnel vision journey to buy their product. Whether it’s a new car, a new item at McDonalds, or a new beauty product, companies are always trying to grab your attention for money. For decades, the art of advertising is constantly evolving. They are always trying out new tactics to sell …show more content…

In this essay, the author

  • Analyzes how advertisements are omnipotent and remind us that they exist. the background color and font serve an undeniable purpose to entice the customer to buy their product.
  • Analyzes how coca cola introduced its new calorie reduced soda called diet coke in 1982, which is still mass-produced and known internationally twenty-nine years later. one advertisement sells its product in a linear fashion.
  • Analyzes how the second ad is of carls jr. selling their food and the superbowl game hosted by the nfl.
  • Analyzes how diet coke's target audience is unclear, even though the ad is arguably designed for both genders. coca cola could have chosen neutral gender colors of black, red, and gray to appeal to both men and women.
  • Explains that carls jr. and the nfl know their main audiences are males. both organizations know many male viewers eat food and watch the game at the same time.
  • Analyzes how the ad directly appeals to the average male american. the model is female and also caucasian.
  • Analyzes how coca cola uses ethos, pathos, or logos to entertain its viewers and hopefully turn them into customers.
  • Analyzes how carls jr. and the nfl are relying on the feelings that men get when introduced to a voluptuous woman.
  • Analyzes how the first ad of diet coke shows its product in plain sight, but it hides many things behind the curtain.
  • Analyzes how carls jr.'s logo is a star and the placement of their bag leads men to believe she eats fast food. the silver nfl tower looks like an arm holding its number one american sport, football.
  • Analyzes how coca cola's diet coke ad presented its product, messages, and color in an ingenious fashion.

Although the ad lacked enough material for it to be eye catching, the ad itself was not confusing. It presented its product, messages, and color in a precise fashion. Coca Cola purposely chose black, red and gray to appeal to both men and women. The fact that the ad is aiming to include everybody is a solid point. The diet coke ad also managed to fit in Ethos, Pathos, and Logos within its ad. To cap it off the ad hid arrows with font, positioned the bottle to point to the top, and also managed to add a taunting factor to bring in audiences. It was an ingenious way to hide everything behind a simple non-moving picture. And who knows there might be more things lurking in the same ad. In fact, companies are always hiding several messages behind their advertisements. Just remember the art of advertising is sneaky and there is always something behind the

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