Rhetoric in Advertisement

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Each year, companies spend millions of dollars on advertisements. The main objective of the advertisement is to get their product or whatever it is that they are showcasing to sell. Every piece of the advertisement is very carefully chosen to ensure that it will grab the attention of the audience. The individuals who produce these advertisements use the appeals of rhetoric, which known as ethos, pathos, logos, and kairos. These appeals of rhetoric deal with emotions and logic and thrive on credibility and timing. Even advertisements that are geared towards children use these appeals to convince kids that they need to get their parents to buy them the product or to convince their parents to allow them to take part in an event. A close analysis of a Day Out with Thomas advertisement reveals that rhetoric is used effectively by the outstanding credibility, perfect timing, and happiness portrayed by the children.
The Day Out with Thomas ad is geared towards children by the design features that are used. The advertisement features a very large picture of Thomas the Tank Engine. Thomas is a favorite of many children and has been featured in books, television series, and in movies. He is a character that makes children very excited when they see him. The ad also features two smaller photographs of children wearing Thomas hats. One of the kids is smiling while riding Thomas, and the other youngster is smiling while being carried by his father. Bright colors are used for the background and font of the advertisement to ensure that the attention of the children is drawn straight to the piece. The attention of the children is also lured in by the different sized circles and rectangles that create a whimsical effect. The goal of the advertisem...

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... the bright colors and the smiling faces, while logos are displayed by the amount of fun the event will produce and the discounted price. October has been chosen to appeal to the perfect timing of the Day Out with Thomas event. Each and every detail that is place in any advertisement is placed there to cover at least one of the appeals of rhetoric. If we do not pay close attention to advertisement, then we will miss how the writers have hidden clever features into the ad to ensure that our mind is placed into the mindset that they are wanting us to be in. The writers want our minds to see how badly we need to purchase the item or to take part in the activity. Without using the appeals of rhetoric, then the writers of the advertisement would not be able to properly communicate one’s thoughts into something that is easily understood and is persuasive at the same time.

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