Rhetoric In “Quit Smoking” Ads : There are two types of people in the world, people who smoke and people who do not. Accordingly to Centers for Disease Control and Prevention (CDC), current smoking has declined from nearly 21 of every 100 adults (20.9%) in 2005 to nearly 18 of every 100 adults (17.8%) in 2013. However, there are many ads to promote companies, whose goal is to end smoking for good. But still remains many people around the world of different ages, still hooked on the addictive killer, cigarettes. So are the advertisements enough? I came across two ads that caught my eye. They both have the same goal, which is to end smoking, but both differ to appeal to audiences. The first ad I had came across was from the company, Chilean Corporation Against Cancer (CONAC). The ad pictures a child crying and screaming as if the smoke was suffocating him like how a plastic bag would. As well as using the phrase, “Smoking isn’t just suicide. It’s murder.” in the ad to send a message. The second ad I came across was from a smoking …show more content…
The first ad, I believe was targeting at secondhand smoking. I think secondhand smoking was the factor of this ad because of the text and picture they had used. First I’d like to start off on the picture. The picture is showing a young child being suffocated by smoke as if it was a plastic bag. We should all know that smoking around people, young children especially is very dangerous because they can cause lung cancer. That is also probably why the Chilean Corporation Against Cancer may have launched this particular ad. Also the phrase they included in the ad, “Smoking isn’t just suicide. It’s murder.” is trying to say that when you smoke, is not only a cause of killing yourself, but also killing others. The smoke is so dangerous and deadly it can be killing others if smokers continue to smoke around
Does sex sell? The Mr. Clean “Cleaner of Your Dreams” commercial aired February 5, 2017 during Super Bowl Sunday must have someone in the big office who seems to think sex does sell even everyday household cleaning products. It is common knowledge that any commercial aired during the Super Bowl will cost you a pretty penny. Paying for a spot during the Super Bowl guarantees a huge coed audience consisting of a wide range of couples that live together, which seems to be the targeted demographic of the Mr. Clean commercial. The commercial would appeal mostly to the partner who handles most of the cleaning responsibility, but the commercial slightly targets the slacking partner by giving them a little hint of the rewards to come for a job well done. Mr. Clean cleaning throughout the house may show the slacking partner in the relationship how they might appear to their significant other while cleaning and using different Mr. Clean products to help get the job done. The Mr. Clean commercial uses ethos, logos and pathos in very surprising stimulating way.
...r someone to quit. Instead of creating ads with the intent purpose to ostracize smokers, we should instead make ads to inform them.
The words located at the bottom of the advertisement states, “smoking causes premature aging”, these words visibly display the Nicotinell stance against smoking. This only confirms the audience’s fear that smoking can actually be harmful to an individual’s health. The designers strategically put the words in small print at the bottom of the ad to keep the focus on what is going on in the picture; the organization did not want to take away from the visual’s shining moment. The organization gave the audience some credit that they were fully capable of putting the visual puzzle pieces together. The only added the written word as a precautionary measure to clear up any misunderstandings that may have been
Truth is of the many national anti-smoking campaigns aimed at curbing youth smoking in the United States. The Truth campaign was “established as part of the 1998 Master Settlement Agreement between major U.S. tobacco companies and 46 U.S. states, the District of Columbia and five territories”(Truthinitialive.org). In the ad it is evident that a person is lying dead on a bed. The pale, white feet lying on a bed covered by thin white sheet, with a tag hanging from the toe suggest it is the tag that identifies the body. Truth’s rhetorical strategies include explicit claim of fact, emotional fallacies know as scare tactics, and slippery slopes. They are used to provide knowledge to the audience against the use of tobacco product. In 2014 Truth
Without explicitly stating it, anti-smoking ads are based on the logical argument that smoking is bad for your health and quitting is in your best interest. Ever since it was discovered that smoking is linked to cancer and other illnesses, society’s view of smoking has changed. Now, smoking has a negative connotation. Smoking has switched from “smoking is cool and mature” to the equivalent of writing your suicide note. The reasonable argument is smoking is hazardous for your health and can lead to illnesses, such as cancer, which in turn leads to
Smoking Kills. This is no longer a myth, it’s a fact. According to the British Medical Journal, every time a person smoke a cigarette, he or she will lose about eleven minutes of life here on earth and subject yourself to cancer. In the advertisement below, you can easily tell from just looking at the picture that this ad is against smoking. The ad portrays the message that smoking is deadly, and is able to be comprehended by people of all ages in the hopes that the viewers do not get into a fatal habit such as abusing cigarettes. Essentially, smoking cigarettes is a long term form of suicide. A man is holding a lit cigarette in his hand with his middle and pointer finger, and his thumb held up. As shown in the
Advertisements are all over the place. Whether they are on TV, radio, or in a magazine, there is no way that you can escape them. They all have their target audience who they have specifically designed the ad for. And of course they are selling their product. This is a multi billion dollar industry and the advertiser’s study all the ways that they can attract the person’s attention. One way that is used the most and is in some ways very controversial is use of sex to sell products. For me to analyze this advertisement I used the rhetorical triangle, as well as ethos, pathos, and logos.
PepsiCo with almost a 3-minute commercial using Kendall Jenner as the silent communication source, using visual language with all ethnic and race being included using career choices such as a cellist, a photographer and dancer; a song written and sung by Skip Marley “Lions”; not to mention the men in blue was expected to be a hit advertisement by showing it was time to bring the world together as one. To be able to bring peace and understanding to every individual or let it be shown that all people count, not just one ethnic group or race. This advertisement was used to try to defuse the conflict of street protest and the violence that often comes with it, particularly the black lives matter movement. Showing the men in blue there to protect and serve; yet will do whatever it takes to control the ongoing issue at hand. The way Jenner being shown ditching a high fashion photo shoot ripping off her blonde wig, to join a protest and prance around with every nationality with a Pepsi in hand smiling as saying this is what will make the world a better place. The words in the music “we
This is a compare and contrast rhetorical analysis paper focusing on a print billboard advertisement and television commercial. The billboard advertisement is centered on a smoking death count, sponsored by several heart research associations. In addition, the television Super Bowl commercial illustrates how irresistible Doritos are, set in an ultrasound room with a couple and their unborn child. The following paragraphs will go in depth to interpret the pathos, logos, and ethos of both the billboard and the television advertisements.
The target audience of this advertisement is everyone who smokes. The advertisement aims to explain the health and financial consequences of smoking. There is a wide range of ages of those who smoke and this advertisement aims to deter them from smoking. It also targets those who don’t smoke by making them aware of the effects of smoking as
A child who has lost his mother in a busy airport is a scenario that most audiences pay attention to. It’s thrilling in a way- will the protagonist find his mother? This video commercial is one that leads the way in the anti-smoking campaign. A young boy is walking alongside with his parental and the next minute is alone. Looking around trying to locate her, the effort is unsuccessful. Unaware what to do next, he cries and cries (See Figure 1). A narrator voices, “If this is how your child feels for losing you for a minute, just imagine if they lost you for life. (13QUIT)”
...t that it claims smoking is good for you. However because of its positive tone of words such as “I” “my” make the opinion created in the audiences, minds as something persuasive and to rely on. Whereas, Advert two is not bias, however, it is a fact that “smoking kills”. This strengthens the argument, and the use of impersonal tone and “Alghanim” seems factual and helps persuade the reader that smoking kills. The word “kills” represents the experience of death, entrapment.
One way that the tobacco industry can be more ethical is changing their advertising strategy. I believe that today’s advertising strategy is very misleading about cigarettes. Examples of this unethical advertising is in Argentina, here 20 percent of television advertising is spent on smoking commercials, as well as in countries in and around Africa there are billboards that depict a man in a business suit stepping out of a black Mercedes as a chauffeur holds the door. This displays that cigarettes make people classy and sophisticated, making cigarettes look not only harmless but stylish. Another good example of unethical depiction on cigarettes is in Nigeria; here they promote a cigarette for graduates, with a picture of a university and a student in a cap and gown. As if this wasn’t a misleading visual they add a slogan that says, "A very important cigarette for very important people." These ads and slogan are ...
Big brands like Marlboro spend 70% of their profits on advertisements in 3rd world countries to try and get the people who do not know the consequences of smoking.In total tobacco companies spend over ten billion dollars on advertisement world wide. (who.int) The advertisement that is going on is on the covers are are cartoon animals and images that show if you smoke you will be
Smoking is not only bad for health it is also as bad for the people