Review of the Literature

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Recommended: The growth of journalism

In today’s society, news and entertainment may frequently be used synonymously, but many studies have examined the various aspects surrounding both of these topics separately. One aspect which is studied is the styles of programming. A major increase has occurred in the number of entertainment television programs, but there is still more regular television programming available (Keller, 1993). Once new media types become available those who enjoy entertainment begin to disregard the older types of media (Prior, 2005). Recently, there has been a shift from old to new media when it comes to entertainment news (McNamara, 2011). In order to keep up with this shift, news programs have begun to alter their style of programming through the use of entertainment based stories.
Another aspect which has been frequently studied is the competition between news programs. These studies have increased because of the growth of a new competitor, the Internet (Meijer, 2007). Network news programs are now competing not only with numerous amounts of channels on television, but numerous Web sites, as well (Prior, 2003). To some extent this could help explain why there has been a decline in the audience of news over the past few decades (Prior, 2005). Even though there has been a decline a large discrepancy exists between the number of people who watch the news and the number of people who claim to watch the news (Prior, 2009). Still, a majority of people watch the news at least three times per week (Wonneberger, Schoenbach, & van Meurs, 2011). Nowadays, not only do news programs have to compete with one another for viewers, but they also have to compete with the Internet.
Due to the shift in styles and increasing competition a different aspect, the ty...

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...y, as viewers, believe and vice versa (Zanna & del Vecchio, 1973). How viewers perceive the stories reported by news programs tends to vary.
A final aspect, least often studied, is the content of news stories which morning news programs report. One-fifth of all news stories reported on morning news programs are related to promoted entertainment, whether it be the promotion of products, films, books, or music (Cleary & Adams-Bloom, 2009). It is quite possible that the television network industry benefits from reporting promoted entertainment news stories (Cleary & Adams-Bloom, 2009; Nguyen, 2012). Morning news programs may include these fluff stories because viewers do not enjoy watching programs in the morning which contain a lot of hard hitting news (Cleary & Adams-Bloom, 2009). The content aspect of news programs stories will also be examined in the current study.

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