Review of Multinational Corporation Organizational Culture
The contemporary global economy has generated an unprecedented need for multinational corporations to reform their organizational structures to give them a better competitive chance in the international market. The intertwined associations, partnerships, and collaboration among international organizations define the attributes of the global economy. In order for Multi-National Companies to survive the frequent and devastating situations in the global market, they should incorporate the best and most effective organizational cultures. Microsoft Corporation is no exception.
Microsoft Corporation is one of the world’s leading software companies. Microsoft Corporation has numerous subsidiaries
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Linear-active groups involve those groups that have linear agendas, are always preplanning, links processes, and aim to achieve clearly stated goals with utmost prejudice (Lewis, 2012). On the other hand, multi-active groups characteristically have the pleasure of multi-tasking. Moreover, multi-active groups in an organizational culture improve the relationship within and among multi-national corporations.
Lewis (2012) suggests that multinational corporations should purpose to fill the ranks since the deviations and differences are a reflection of the culturally diverse global market. The global market serves diverse customers of different nationalities and incorporates the ideas from a diverse human resource pool in the formulation of policies and directives to determine the operations of a multinational organization; this is the most promising way for MNCs such as Microsoft. An international organization should bank on diversity since the rewards it ploughs back from the international exchanges of ideas and skills are more significant and are more of an advantage than a shortcoming. The three cultural divisions of organizational cultures reflect the differential of people’s lifestyles despite all of them being human beings (Lewis, 2012). Organizations, just like human beings, organize their operations to conform to values
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Linear-active employees rationalize decisions and employ facts and logic in conducting organizational activities that enhance the success of organizations since prosperity is attributed to orderliness and rational planning, free from subjective feelings.
According to Lewis (2012), multi-active employees and societies do not conform to the strict schedules, programs, and plans with the enthusiasm that they deserve. However, laws, regulations, and policies are multi-actively formulated to foster flexibility and compatibility in MNC laws. Multi-active laws are diversity-conscious, though they are prone to violations. Consequently, a multinational corporation should consider multi-active opinions and suggestions when tailoring their organizational guidelines for flexibility and
Microsoft has devoted huge amounts of effort to marketing in developing their products and services, as well as to the integration of their software products with one another in an attempt to create a seamless and consistent computing environment for the user.
Microsoft Microsoft cooperation is one of the most famous companies in the world right now; it is technology leader that helps communities and cooperation’s throughout the world to realize their full potential. Microsoft makes and inspires technology that changes the way people play, work, and communicates across the world by computer devices. Microsoft started on April 4, 1975 in Albuquerque, New Mexico and was founded by Bill Gates and Paul Allen. Microsoft makes revenue by licensing, developing, and supporting a huge range of software products, cloud-based services, designing and selling hardware, and by advertising online to a global audience. The most significant expenses that Microsoft’s are related to is compensating and paying employees, manufacturing, designing, selling, and marketing their product, and income taxes.
The idea of diversity emerged when globalisation came into the picture in 1990-91 (Bhatia, 2008). As globalization began to affect organisations, there was a coverage of workplace from diverse countries, cultures, values, and styles that presented tremendous opportunities as well as challenges (Bhatia, 2008). Organisations can have the ultimate lead in the market place if effective human resources are in place. Now in the 21st century, it is not an option but a necessity to embrace diversity. With all the available talent available, companies can no longer afford to restrict its ability to recruit talented employees because of his differences that did not sit well with the company.
Microsoft is an American software corporation based in Redmond, Washington. They focus on the development, manufacture, licensing, support and sales of personal computers, their software, and general consumer electronics. Microsoft is most known for their software regarding the personal computer, its Microsoft Windows operating system, Microsoft Office, and Internet Explorer web browser. Microsoft also prominently produces some well known forms of hardware being the Xbox console gaming system, Microsoft phones, tablets and at one point the Zune mp3 players. It is currently one of the companies within Nasdaq, and is the world’s largest software maker in terms of revenues. They have also made a number of large corporate acquisitions most notably being the purchase of Skype Technologies and the recently purchased Nokia mobile phones.
"Microsoft Corporation, is a multinational computer technology corporation with global annual revenue of US$44.28 billion and 71,553 employees in 102 countries as of July 2006. It develops, manufactures, licenses, and supports a wide range of software products for computing devices. Headquartered in Redmond, Washington, USA, its best selling products are the Microsoft Windows operating system and the Microsoft Office suite of productivity software, each of which has achieved near-ubiquity in the desktop computer market. Microsoft possesses footholds in other markets, with assets such as the MSNBC cable television network, the MSN Internet portal, and the Microsoft Encarta multimedia encyclopedia. The company also markets both computer hardware products such as the Microsoft mouse as well as home entertainment products such as the Xbox, Xbox 360 and MSN TV" ("Microsoft").
Globalization and technology advancement bring the world closer and closer. People no longer live in isolated environment. They interact and exchange value, knowledge, background, culture and way of thinking. Looking at business perspective, competition become more dynamic than ever before. They need to have creative ideas in order to satisfy the high demand of customers. Diversity in organization is a key to solve this common issue. This is why most multinational corporation is more successful in term of doing business than local ones. Research proves that having a variety of background of employees is a key to sustainable competitive advantage.
The Microsoft Corporation is a publicly traded company. It was founded in 1975 and prides itself as a leader in software and product solutions for individuals and businesses. Their mission and vision is to be a go-to source for everyone globally, and to be able to consistently produce platforms and products superior to the competition. Their comprehensive line-up makes them a very competitive business in the market, and one that can partner with a multitude of sources. They feature a broad array of products and services including Windows, Office, Windows Phone, box, Skype, MSN, Bing and Surface (Microsoft, 2015). Technology changes have been promoted by the company, and they have
Microsoft is currently the largest company in the computer industry. With a market capitalization of $291 billion, Microsoft has built an empire by dominating software sales for personal computers. Stock growth over the past 25 years has increased by more than 30,000%. However, Microsoft’s growth has substantially decreased since the market collapse of 2001(Niemond 25 April 2007).
Microsoft has always been known as a software company, and not well known for its hardware. In fact, the only hardware that Microsoft sells to the retail market is branded peripherals. In its heyday, Microsoft was a market leader, bring an operating system to the masses, and leading in internet search. In recent years, however, most of the moves that Microsoft has made have not been in a market leader position, but have been in response to competitors threatening Microsoft’s positions.
Every organization varies in size and shape, with staffs stretching from mostly homogeneous to absolutely diverse and effective working of organizations requires management of both. In today’s globalized world many organization have a diverse workforce that is a direct result of human mobility, that is more and more people are moving from place to place for seeking new homes, job opportunities and foreign workers in search of new employment opportunities in other countries. It has resulted in job relocation, increased job specialization and cultural diversity around the world. Globalization has created a million of new jobs but with the requirement of a specialized workforce which in turn drive people to migrate to places that
Corporate culture is the shared values and meanings that members hold in common and that are practiced by an organization’s leaders. Corporate culture is a powerful force that affects individuals in very real ways. In this paper I will explain the concept of corporate culture, apply the concept towards my employer, and analyze the validity of this concept. Research As Sackmann's Iceberg model demonstrates, culture is a series of visible and invisible characteristics that influence the behavior of members of organizations. Organizational and corporate cultures are formal and informal. They can be studied by observation, by listening and interacting with people in the culture, by reading what the company says about its own culture, by understanding career path progressions, and by observing stories about the company. As R. Solomon stated, “Corporate culture is related to ethics through the values and leadership styles that the leaders practice; the company model, the rituals and symbols that organizations value, and the way organizational executives and members communicate among themselves and with stakeholders. As a culture, the corporation defines not only jobs and roles; it also sets goals and establishes what counts as success” (Solomon, 1997, p.138). Corporate values are used to define corporate culture and drive operations found in “strong” corporate cultures. Boeing, Johnson & Johnson, and Bonar Group, the engineering firm I work for, all exemplify “strong” cultures. They all have a shared philosophy, they value the importance of people, they all have heroes that symbolize the success of the company, and they celebrate rituals, which provide opportunities for caring and sharing, for developing a spiri...
Microsoft, from its inception, has been known for its software, especially its Windows platform. It has changed the way we operate computers and through its software, has made the computer user-friendly and very efficient. Microsoft, however, does not want to only specialize in the software department. They have thus expanded their excellence in other departments such as gaming, music and hardware.
Microsoft was founded by Bill Gates and Paul Allen on April 4, 1975. Microsoft Corporation is an American multinational corporation headquartered in Redmond, Washington, that develops, manufactures, licenses, supports and sells computer software, consumer electronics and personal computers and services. Its best known software products are the Microsoft Windows line of operating systems, Microsoft Office office suite and Internet Explorer web browser. It is also one of the world's most valuable companies. Microsoft dominated the personal computer operating system market, until the early 2000 when Apple, Google, and Facebook came about. (Microsoft) This is when the company started to lose its credibility.
Microsoft is the leading and the largest Software Company in the world. Found by William Gates and Paul Allen in 1975 Microsoft has grown and become a multibillion company in only ten years. It all started with a great vision – “a computer on every desk and every home” - that seemed almost impossible at the time. Now Microsoft has over 44,000 employees in 60 countries, net income of $3.45 billion and revenue of 11.36 billion. Company dramatic growth and success was driven by development and marketing of operational systems and personal productivity applications software.
Nowadays, business is set in a global environment. Companies not only regard their locations or primary market bases, but also consider the rest of the world. In this context, more and more companies start to run multinational business in various parts of the world. In this essay, companies which run multinational business are to be characterized as multinational companies'. By following the globalization campaign, multinational companies' supply chains can be enriched, high costs work force can be transformed and potential markets can be expanded. Consequentially, competitive advantages of companies can be strengthened in a global market. Otherwise, some problems are met in the changed environments in foreign countries at the same time. The changed environments can be divided into four main aspects, namely, cultural environment, legal environment, economic environment and political system problems. All the changed environments make problems to multinational companies. In particular, problems which are caused by changed culture environment are the most serious aspect of running a multinational business. This essay will discuss these problems and give some suggestions to solve them.