In the present age, Internet is playing an increasingly significant role in consumer daily live. Consumers use the Internet various reasons ranging from only collecting information to purchasing product online. Internet shopping has been becoming a significant current approach for marketing, and along with the increase to a higher level of customer consciousness, my study intends to propose a theoretical framework for customer satisfaction in internet shopping. The Internet invention can create and/or improve competitive advantage based on two perspectives. At the first, businesses can incorporate and establish an accurate market segmentation mechanism (Ryan, 2004), seeing that market segmentation information can help marketing managers learn more about their target market, take enhanced stock of market through the process of product growth (Kotler and Keller, 2006) and enhance the opportunity of delivering and creating personalized goods and services throughout a better understanding of the feelings and motives of the targeted customer segment.
As highlighted in the article, in-store shopping has provides various features that are difficult to replicate through the internet. Some of these features include the personal attention, advice, and even heightened sales, that are accompanied with in-store shopping. In order to bring some of these benefit to online shoppers, Saks has provided a means to chat with real sales representatives though their website and to even connect local shoppers with employees from nearby
According to Naik & Winer (2005), the characteristics of the product plays an important role in consumer choice for retail channels and depicts that various products are appropriate for marketing on Internet instead of considering effects of supposed transactions costs over the channel choice along with the experience of consumers. Consumer has shifted their decision making abilities towards Digital technology. At present time, the decision making process is dependent on other things, including brand name, advertising message, product positioning or context and their previous
E-Business E-business is the largest emerging trend in business today. The movement into e-business is dramatically changing the way people buy and sell. Business is no longer a one for all concept, that concept is being replaced by a consumer economy that is driven by choice. These choices are not only in product and price but in shopping environment as well, where their transactions can take place face to face or in an online environment. Not only are traditional businesses completing their transactions with other businesses in such an online format, but such transactions are taking place between businesses and consumers as well as consumers to consumers.
People from different demographic segment and different backgrounds are shopping thru internet retailers. Some of them are more likely to shop on internet than others. Demographic marketing mix: Product – Price – Place – Promotion – Lifestyle marketing mix: Product – Price – Place – Promotion – 3.4 How promotional activity is integrated to achieve marketing objectives Promotion is the way of informing customers for a product or service. This element of the Marketing mix is important for attracting customer’s interest and convincing them to buy the product. The important elements for promotional activities to achieve marketing objectives are consistency, coordination, reach and repetition.
This is because online retailers can implement marketing strategies that drive customers to shop online. Perceived usefulness is one of the factors that influence customer intention. Usefulness refers to how a website brings value, effectiveness and advantage to customer that will influence their purchase decision. Furthermore, Honarbakhsh, Hooi, Kavianpour and Shadkam (2013) found that the perceived ease of use has significant impact on customer intention to online retailing. This is because customer can experience the convenient and searching products or services by browsing the website.
Perception 3. “The Effects of Social Media Marketing on Online Consumer Behaviour” The inclusion of the online marketing in the whole marketing business process has increased the meaning of the business relationships and communications globally. The online marketing has evolved as the new marketing philosophy and phenomenon in order to grow the business in a dynamic and dramatic way. Today many business companies use online internet services to take benefits from the growth on international online marketing services in a dynamic and dramatic way (Iowans and Stoica, 2014). However, in online stores, the customer services could be made through communicating with chat or email support, the response for the services would not be as quick as
While retailers have traditionally engaged in the task of retail merchandising in a physical location, the Internet has now made it possible to apply these same basic principles in a virtual setting. The first important step in retail merchandising is establishing good and working relationships with manufacturers who will provide the services. 11.2 Objectives I. Choosing the Right Products The merchandiser decides how much of each product to be ordered and at what cost. Merchandiser also determines how much of each
E-tailing is the online sales of goods or services while brick-and-mortar businesses are those that operate in the physical market such as department stores, business offices etc. According to Ed Brindley, the director of marketing at Wincor Nixdorf,” brick and mortar will always be vital. The key is to make such technology advances simply part of the shopping experience and part of the retail boom”, (BestMark, 2012). Purchasing items online has become a convenience for many customers as well as the fact that most online stores offer lower prices. However brick and mortar stores can use technology to compete against e-tailers.
This means of commerce can involve business-to-business and business-to-consumer transactions. Generally, revenue from e-tailing transactions is derived from various sources such as the sale of goods and services, through online advertising, and through subscriptions to a website. As a new concept in the virtual workplace, e-tailing requires businesses to design traditional business models to the ever-changing face of the Internet and online user... ... middle of paper ... ... pace. Just follow the link below to sign up for internationally recognized convenient education for career advancement!” Conclusion: Since electronic retailing or e-tailing has become a global bazaar and non-store form of retailing, it has considerable attention in the recent past. Retailers using this communication model in the virtual workplace have designed various strategic measures across different communication mediums to attract new customers and promote customer loyalty.