Retail Shopping

Retail Shopping Retail shopping is the selling of goods, and services on the Internet,

directly to customers. As researched, during the past few years, the

population of retail shopping has dramatically increased. As the

popularity grows, the web has rapidly become a multibillion-dollar

source of revenue for the world's businesses. In this paper, I will

analyse the factors that influenced the increasing popularity of

retail shopping.

Retail shopping is a very convenient way of shopping, which allows

consumers to access and purchase the product much easier. As it is a

24-hour-a-day showcase for their products, this allows consumers to

shop, and purchase whenever they want. This may be beneficial to

consumers that have a large workload, as they usually are people that

would not have time to shop around; also, these customers are mostly

to be potential customers as they have the ability to pay for the

product, which benefits the firm. Also, some consumers may dislike

street shopping, as customers would need do things such as brave the

traffic along the way, hunt for parking, select the items, wait at

checkout, pay for the items and carry them back home. Furthermore,

street shopping may cause incidental charges to customers, such as

cost of petrol and parking fees. Also, in street shops, there might be

some overly aggressive salesman, which decreases its popularity. These

consumers would then shop...

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... to customers. Therefore, with

narrow bandwidth, most customers they will skip over those emails from

unknown sources 99 percent of the time. This in turn would result with

low response rate, which may hinder the popularity of retail shopping.

In conclusion, although there might be some factors that hinder the

popularity of retail shopping, with its 24-hour availability, a global

reach, the ability to interact and provide custom information and

ordering, and provide a much more convenience way of purchasing,

retail shopping is still at a upper hand position, which attracts more

customers and increases it popularity. However, businesses should also

pay attention to the factors that limit the increase of popularity for

retail shopping and try to eliminate such factors in order to grow

larger and become more successful.