After conducting a series of interviews, my group found that Sony needs to focus more on marketing and creating easier, more general games for all ages. Through our interviews, we have realized that Sony’s Play Station console is more for the “gamer” type of person and therefore, limits our sales. Competitors such as the Nintendo Wii, is overall a family oriented type of game system. As shown in the interviews, many people did not know much about Play Station’s networking abilities, and it was found that many people bought the system because it had a blu ray player built into it. Furthermore, it was clear that people want more family, friendly games that are fun and not complicated as what the Wii system offers and compared to Play Station’s …show more content…
But in a digital networked world, products will no longer be developed with just hardware in mind.” For Sony’s sake, based on our information gathered from the interviews done, hopefully with this mindset Sony can begin to focus more on everyone overall and not just the young gamers out there. In an article from the web site, the Game Flavored network, titled “Sony Debuts make believe Marketing Strategy” states that “It's no secret that Sony had a problem with marketing its Play Station 3 and PSP gaming devices. Advertisements were often obtuse, abstract, and downright confusing, leaving many consumers unsure about what the products offered.” This is a key article that supported some of the evidence that we found through our interviews because a good amount of people were unsure about most of the features that Play Station had to offer. Another article that supports the idea of a lacking marketing strategy is one that quotes the boss of Sony UK stating that, “the company needs to work harder on marketing the PS3 – PSP cross functionality. However, that is not the only thing the company needs to improve on. Sony needs to improve its marketing strategy for first party games as well. The company has always been inherently lax with conventional marketing.” He then goes on further stating that, “the company needs to work harder on …show more content…
Some of our group members sent out emails asking the receiver of the message to fill out the interview and email it back to the sender as soon as they could, while others simply asked their family members or friends in person. We asked them questions about some problems we found through research and how they viewed or thought of Sony’s products. The questions asked were all based on general observations that our group viewed essential elements to helping Sony become more successful in the gaming industry and the overall business world. We have asked questions that ascertain to the knowledge that the general public has about Sony’s gaming products. We have been informed of the problems that the public has seen or realized and have received suggestions that could be made to make Sony’s gaming consoles to better them and make them more competitive in the market that they are competing
The following paper analyzes the initial release of Microsoft's XBOX 360 gaming system release into the United States and the changes that occurred with the supply, demand and pricing of the product in the months following its release. The social science of economics tells us that supply, demand and price are closely related to one another and have a significant on how much of a particular good is purchased and the rate at which it is purchased by consumers. The XBOX 360 phenomenon is a solid example of the impact that changes in supply, demand and price have on the marketplace and the rate at which goods are purchased.
Many people agree that Sony’s Playstation 4 is better than Microsoft’s Xbox One and vice versa. I have been gaming since I was seven years old and still am today. The first gaming console I ever had was the original Xbox. Throughout the years though, technology has improved vastly. The last generation of game consoles gave the industry a much needed boost and gave the consumer another commodity. With the eighth generation of consoles just arriving, a lot of people are wondering which console to buy. There is, however, more than just the choice of games. There’s differences in processors, graphics cards, hard drives, design, operating systems, ports, versatility, stability, controllers, and, of course, the games.
There are few things on the minds of gamers more then the current console wars between the PS4 and the Xbox One. This time, the field is nearly level on the hardware front and the services offered are very close. The devices are very similar but there are some obvious differences. Microsoft and Sony have different end games in mind and their products reflect those philosophic differences. It is in the fine details that the differences will emerge.
2. Discuss the positioning strategy of each of the companies in the video game market and how they differentiate its marketing 4P’s.
The video game industry is valued in $USD 9.5 billion in 2007. The main players in the industry Sony, Microsoft and Nintendo are competing to grab the biggest market share. Each one of them has recently introduced new consoles aimed to set themselves apart f...
Gamers play primarily on smartphones, tablets, and computers (Gamers and Gaming - US - 2014). Following “Gamers and Gaming US” in Mintel, gamers often play different platform: 59% any platform, 25% mobile devices, and 17% gaming console, 11% computers. Console gamers spend more than 10 hours a week playing. The older millennial age group (25-44 years old) will explore new brands and are willing to update to newer technologies.
By the use of what the company has learned about video game enthusiasts over the years it describes many areas that the buyers will look for when purchasing the NES. New ways to enjoy playing video games with the Zapper gun, R.O.B., enhanced graphics, and the promise of vast library of games that will be released and keep growing are all interests potential buyers will focus on. This proof also appeals to the readers with listing a programmable series of games that the user can change the sequence of events in the game themselves.
ames have been played before we began to record time. Almost 50 years ago, games changed into a new form. Magnavox Odyssey can be debated to be the first game console. Throughout 50 years ago and now, video games have become essential to every living room and a pastime to every young child. Companies have risen from this new industry, to produce games to young investors and dominate the game world. With new technology, graphics, and software: gaming franchises run mostly by public support. Each decade that passes, games are changed by America’s public these games change based on how the public perceives them.
Video games have been around since 1958, and ever since then video games have developed more. With video games becoming a bigger industry, there have been more people purchasing and buying more and more video games. For examples, up to 2001, “roughly 79 percent of America's youth played video games, many of them for at least eight hours a week” (Layton). Furthermore, in 2008, “97% of 12-17 year olds in the US played video games” (“Video Games”). With a growing industry, there has been more competition between video game companies. The companies that make these video games try to make a huge profit by appealing to people’s likes. In 2008, “10 of the top 20 best-selling video games in the US contained violence” (“Video Games”)
Instead of the franchises popularity having a positive impact, overtime, it infected the gaming market along with it’s consumers and developers such as Microsoft Game Studios and EA. It has become an aggrandized cancer on the face of video games everywhere, destroying franchises a...
Hello gamers! I'm Andrew McNeil, and today, there are a few facts you should know. With a new generation of video game consoles, I’m sure you are all eager to buy the best system. The problem is, (point towards crowd) you can’t decide which one to actually buy. That’s why reviews were invented: to let people know what the best game system is.
As a result of the increasing demand on Wii, Nintendo’s management decided to make W...
Sony, as an organisation, must deal with the dynamic industry they operate within. They established themselves by developing a stable work environment where engineers had profound appreciation of technology and could work as freely as they pleased, focussing on developing dynamic technologies and creating products that people longed for (Mintzberg et al, 2003).
The case study highlighted that the new game Wii introduced by the company had the ability to attract individuals considered non-gamers or casual gamers. The Wii was not as powerful or technologically advanced as the Xbox 360 and the PS3, but its success lies in its ability to provide a new means of playing video games. The innovative design of the Wii’s controller, which had built in motion sensors, created a whole new gaming experience for users - on...
To conclude this critique of Sony, the term essay project was divided into six distinct segments to organize and explain every aspect of the requirement thoroughly. As I have shown, Sony belongs to a market structure branded as an Oligopoly. There are a small number of competitors in each of its small sectors whether it is from its gaming department or its photography department among others. Sony’s history spawns at the wake of the Second World War. Throughout its history, Sony has both invented and cultivated products that have been brought to the consumers. The products were mentioned in the essay early on in accordance to the history section. Currently Sony is experiencing a positive streak, especially in its gaming department as the PlayStation 4 has been recently released. Concerning Sony as a whole, the corporation is doing exceptional as well.