Sony Research Paper

1559 Words4 Pages

After conducting a series of interviews, my group found that Sony needs to focus more on marketing and creating easier, more general games for all ages. Through our interviews, we have realized that Sony’s Play Station console is more for the “gamer” type of person and therefore, limits our sales. Competitors such as the Nintendo Wii, is overall a family oriented type of game system. As shown in the interviews, many people did not know much about Play Station’s networking abilities, and it was found that many people bought the system because it had a blu ray player built into it. Furthermore, it was clear that people want more family, friendly games that are fun and not complicated as what the Wii system offers and compared to Play Station’s …show more content…

But in a digital networked world, products will no longer be developed with just hardware in mind.” For Sony’s sake, based on our information gathered from the interviews done, hopefully with this mindset Sony can begin to focus more on everyone overall and not just the young gamers out there. In an article from the web site, the Game Flavored network, titled “Sony Debuts make believe Marketing Strategy” states that “It's no secret that Sony had a problem with marketing its Play Station 3 and PSP gaming devices. Advertisements were often obtuse, abstract, and downright confusing, leaving many consumers unsure about what the products offered.” This is a key article that supported some of the evidence that we found through our interviews because a good amount of people were unsure about most of the features that Play Station had to offer. Another article that supports the idea of a lacking marketing strategy is one that quotes the boss of Sony UK stating that, “the company needs to work harder on marketing the PS3 – PSP cross functionality. However, that is not the only thing the company needs to improve on. Sony needs to improve its marketing strategy for first party games as well. The company has always been inherently lax with conventional marketing.” He then goes on further stating that, “the company needs to work harder on …show more content…

Some of our group members sent out emails asking the receiver of the message to fill out the interview and email it back to the sender as soon as they could, while others simply asked their family members or friends in person. We asked them questions about some problems we found through research and how they viewed or thought of Sony’s products. The questions asked were all based on general observations that our group viewed essential elements to helping Sony become more successful in the gaming industry and the overall business world. We have asked questions that ascertain to the knowledge that the general public has about Sony’s gaming products. We have been informed of the problems that the public has seen or realized and have received suggestions that could be made to make Sony’s gaming consoles to better them and make them more competitive in the market that they are competing

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