Chi, D. H. K., Yeh, D. H. R., & Yang, Y. T. (2009). The Impact of Brand Awareness on Consumer Purchase Intention: The Mediating Effect of Perceived Quality and Brand Loyalty. The Journal of International Management Studies, 4. Dolge, L., & Marmbrandt, M. (2012). Creating Brand
Delgado-Ballester, Elena, and José Luis Munuera-Alemán. "Brand trust in the context of consumer loyalty." European Journal of Marketing 35.11/12 (2001): 1238-1258 7. Gommans, Marcel, Krish S. Krishnan, and Katrin B. Scheffold. "From brand loyalty to ...
23. Quester, P., A.L. Lim, 2003., “Product involvement /brand loyalty: is there is a link?” The journal ofproduct andBrand Management, 12(1):
(1998). Why do customer’s switch? The dynamics of satisfaction verses loyalty. Journal of Serivce Marketing, 12, 3, 177-194. Uncles, M. D., Dowling, G. R., Hammond
1, pp. 16-35. Tam, J 2004, ‘Customer Satisfaction, Service Quality and Perceived Value: An integrative model’, Journal of marketing Management, vol. 20, no. 7-8, pp.
Consumer trust, value, and loyalty in relational exchanges. Journal of Marketing, 66, 1 (january 2002), 15–37. 7. Appendix: Customer Service Story ..http://www.ca.com/files/SuccessStories/ca-css-kpit-020810_242373.pdf..
Morgan, Robert M. and Hunt, Shelby D. (1994). The commitment trust theory of relationship market. Journal of Marketing, volume 58, 20-38. Paulraj, A., Labo, A.A. and Chen I.J. (2008).
Uncles, MD, Dowling, GR & Hammond, K, 2003, Customer Loyalty and Customer Loyalty Programs, Journal of Consumer Marketing, vol.20, no. 4, pp. 294-316 4. Binter, MJ, 1990, Evaluating service encounters; the effects of physical surroundings and http://www.ida.liu.se/~steho/und/htdd01/9602205187.pdf Mary Jo Bitner, William T. Faranda, Amy R. Hubbert, Valarie A. Zeithaml, (1997) "Customer contributions and roles in service delivery", International Journal of Service Industry Management, Vol. 8 Iss: 3, pp.193 - 205
524-533 • Hwang, H.S, Moon, C, Chuang, C.L. and Goan, M.J. (2005), “Supplier Selection and Planning Model Using AHP”, International Journal of the Information Systems for Logistics and Management (IJISLM), Vol. 1, No. 1, pp. 47-53 • Thakkar, J. et al 2005 Power, D. Sharafali, M. and Bhakoo, V(2007), “Adding value through outsourcing Contribution of 3PL services to customer performance”, Management Research News, Vol.
About Us. Retrieved April 2, 2014, from http://villagecinemas.com.au/about-us Woodall, T. (2003). Conceptualization Value for the Customer: An Attributional, Structural and Dispositional Analysis, Academy of Marketing Science Review, (2003)12, 1. Retrieved from http://www.amsreview.org/articles/woodall12-2003.pdf Woodruff, R. (1997). Customer Value: The Next Source for Competitive Advantage, Journal of the Academy of Marketing Science, 25 (2), 139-153.