Research Process

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Recommended: Compare and contrast qualitative and quantitative research approaches

In preparing to make an organizational decision, a manager ought to apply effort researching the topic they are pondering. When performing research, a manager can consider reports of quantitative or qualitative nature. Plano Clark and Creswell (2010) show research is essentially problem solving which managers carry out on a daily basis. Gaining a firm understanding of the topic at hand through research based on statistics, best practices, or a review of literature will aid in directing a manager’s decision process.
Quantitative Report
Simply stated, a quantitative report presents data that can be expressed in numerical format (SUNY, n.d.). The report on brand parity perception by Bialdyga (2013) is a quantitative report. The reason for this statement is that the results from the report come from two quantitative surveys performed (Bialdyga, 2013). Although qualitative material is presented in this report, the author carries out research using a number of participants to answer a survey that provides the data needed to answer the questions raised in the report (Plano Clark & Creswell, 2010). The measurable data collected is presented in tables and graphs in the report (Plano Clark & Creswell, 2010). The report is seeking to provide a correlation between the various clusters described in the brand parity which also proves this is a quantitative report (Plano Clark & Creswell, 2010).
Qualitative Report
The report on leadership development is obviously the qualitative report based on the process of elimination. Other clues that support this conclusion based on evidence in the article are that the report examines current literature and also points out where there is a lack of information in current literature (Plano Clark & C...

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...ustry to provide managers with support, data or guides in the decision making process.

Works Cited

Bialdyga, D. (2013). Brand parity perception on the German automotive market- a comparative analysis of brand clusters. International Journal of Management Cases, 15(4), p. 265-273.
Plano Clark, V. L., & Creswell, J. W. (2010). Understanding research: A consumer’s guide. Upper Saddle River, NJ: Pearson.
SUNY. (n.d.). Qualitative and quantitative data. Retrieved from http://web.cortland.edu/andersmd/stats/qual.html
Suttle, R. (2014). Why is the business research process necessary to assist managers? Retrieved from http://smallbusiness.chron.com/business-research-process-necessary-assist-managers-1027.html
Wahat, N., Krauss, S., & Othman, J. (2013). Leadership development through workplace learning in Malaysian organizations. Asian Social Science, 9(5), p. 298-306.

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