Although this ad targets insecure women from their teens all the way up to their 30’s, it also affects women and men of all ages. The company Wacoal claims its mantra is to make women look and feel their best however, all of them are slender, toned and flawless. These advertisers tell us what beauty is. When women buy into this image, they starve and purge themselves to ac... ... middle of paper ... ...cally look at these claims to beauty and flawlessness and take off our rose-colored glasses when seeing these “perfect” women. See the ad for what it is, a digitally retouched image that they have constructed by removing all blemishes, wrinkles, stray hair, pores, dark under eye circles with airbrushing and bleaching their teeth white.
They are air-brushed, photo shopped, and computer generated versions of those women (Eating Disorders and Media Influence). Cheri K. Erdman expresses, “Even the models we see in magazines wish they could look like their own images.” Magazine articles on having the best hair and the best skin conform women’s minds to the idea that being “perfect” is their only option. “Does... ... middle of paper ... ... on these components, media distorts women’s perspectives of their body to immeasurable dimensions. Media has taken over the lives of young women, forcing them to be engrossed with knowing the latest fad and looking like the hottest celebs. It is near impossible to go a day without being affected by some form of media.
Young girls are taught that they need to be skinny enough to where your collar bones show to be considered perfect and beautiful. By using airbrushed and photoshopped models, the public is being hurt. Dove is a major brand and when they came out with their “Real Beauty” ads, they were praised by many. According to this source, “The Dove® Campaign for Real Beauty was created to provoke discussion and encourage debate”(citation). Dove definitely redefined beauty with their ads and campaigns.
In addition, the Disney princess Jasmine from the movie Aladdin also uses her beauty and body, which support the idea girls exposing their bodies to support raunch culture. Her body image is hard to miss. She has an hourglass figure to the point where her waistline is non-existing. Her provocative outfits such as her belly shirts and baggy pants that distract the audience from her intelligence and make her out to be desi... ... middle of paper ... ...vy provokes strong, emotional reactions from her readers by providing a narrative about the television show Girls Gone Wild in order to criticize how the company pressures women to expose themselves on camera. Levy reveals that the cameramen of Girls Gone Wild receive bonuses for capturing a hot girl flashing her breasts on camera as opposed to a normal girl (12-13).
On Tumblr there is a group of people called the "wannabe depressed". They post black and white pictures with a quote of misunderstood turmoil. This i... ... middle of paper ... ...e seeing pictures of models reduced the adverse effect of the media. At home, mothers need to have more talks with their daughters about body image. When mothers exercise obsessively, diet constantly, or make derogatory comments about their own appearance it influences the daughter because mothers are the most influential role model for most girls.
This advertisement appears in a women’s magazine which also has many other pictures and advertisements which are very similar to this one. I can recall one similar article, which actually had the line “Don’t you wish you looked like her?” I believe it was for a makeup ad and it had a picture of a beautiful woman on it with a huge smile. Honestly I believe that that is taking it a bit too far. It causes girls and women to believe false thoughts about themselves and could easily make them depressed about the way they look. This should not have to be a worry in our society today.
If any doubt exists that they have made these attempts in the face of extremely sparse information, we hope to dispel this doubt and will pre... ... middle of paper ... ...out and buy them. Girls will also try to emulate the images of women in these magazines whether it is their hair, makeup, clothes, or even weight. The idea that most consumers don’t focus on is the photo shopping in these magazines. Not even real models look like these pictures we see in magazines. Pictures are constantly warped and giving women and girls’ unrealistic views of beauty in society.
In a study of 548 girls, 69 percent of them said magazine pictures and models influenced their idea of the perfect body, and 47 percent said they wanted to lose weight because of what they saw. The pictures in magazines or the actresses in movies send out the message that unrealistic thinness equals sexiness, which in turn equals beauty, success, and happiness. In a personal interview with Gina Pugliano, a recovering anorexic, she shared her thoughts on media i... ... middle of paper ... .... Women see their bodies as problems because the fashion industry and supermodels say women must be beautiful and thin to feel any self worth. This ideal is unachievable for most women. To be the next Victoria Secret model, you must have the most toned body, tight abs, flawless facial features, and one really good airbrusher.
Even though a lot of people blame cloth companies for over use of skinny models and provide various reasonable evidences. For example, they gave numerous researches about how too-thin models will increase the anorexia rate. But most of the fashion brands have not make any change on their models. They believed that “In essence, women expect to see beautiful women in ads, even if it makes them feel worse about themselves,” says Jeremy Kees, a business professor at Villanova Univers... ... middle of paper ... ...ing to their customers. When their customers find themselves truly represented by models, they are willing to believe that the brand is well designed, so that it can benefit the brands and enlarge their business.
Models in fashion and beauty ads are often, if not always, photoshopped to get rid of blemishes, wrinkles, extra skin, or anything else that would make them look less than perfect. An article published in the Standard Examiner writes, “Supermodel Cindy Crawford once said she wished she looked like Cindy Crawford. That’s because after her photo is taken, the computer begins to create its magic, erasing wrinkles and blemishes, airbrushing a flawless, perfect look” (Lampros 1). This idea of perfection not only impacts purchasing decisions, but impacts a person’s self-esteem. Lisa Amans, department chair of Advertising and Fashion & Retail Management at The Art Institute of Washington explains that “Many advertisers play on consumer insecurities in beauty advertising” and that these advertisers “work off the premise that all consumers believe they must achieve the level of perfection shown by the models in the ads” (qtd.