Research Paper Macy's

1386 Words3 Pages

Marketing Research
Macy’s Corporation has experienced major differences to stay competitive in the retail store. With force closure lurking in the future, it is presumed they have lost sight of what made flourish and successful. As a result, Macy’s Corporation put their marketing research team to work to find a solution to help revitalize a new target market and stand out from all another retail store the way they once did. Furthermore, to find a more practical solution, Macy’s Corporation marketing research team will need to find a new target market, a new product, a new marketing strategy for their new target market, the best method for marketing research, and outline the final steps of implementing new products using a solid development process.
Target Market …show more content…

Macy’s Corporation was a retail store that sold cold weather gear, clothes and shoes and suits but over the years will marginalize the sale of these items. Macy’s Corporation once had a strong influence on average shoppers as being a high-end fashion retailer. Macy’s Corporation marketing research team thought the best way better way stimulates struggling sales and deterioration in store closures is by launching the sale of Macy’s Cardiovascular Fitness Exercise Fashion (CFEF). This new fashion will be made up of the three giant sporting apparel attire Nike, Under Armour and Air Jordan Products. Moreover, Macy’s Corporation anticipates that targeting on these big pioneers of their industries will outshine their

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