Beauty pageants are harmful not only to ordinary women but also to the entire society because they give women the feeling that they are inadequate and ugly, leading to dieting and eating disorders, cosmetic surgery, and has a larger effect on men's attitude towards women. A major effect of beauty pageants on women is that they encourage feelings of inadequacy and present an unrealistic ideal that is often unattainable. The skinny models on such platforms, that are their main focus, come across to millions of female viewers as a set standard that should be maintained in order to look beautiful and achieve success in life. Having idealistic features such as a body size 0, flawless skin, a certain height, and shiny long brown hair becomes the most important objective in the lives of women. If unable to fulfill these desires, it leads to lower self-esteem and self-perception.
The extremes that women and young girls place on themselves and their bodies to attain perfection can cause massive s... ... middle of paper ... ...y women and adolescents as they go to tremendous lengths to achieve what the media has defined as beautiful. Though neurobiology, genetics, personality traits, and personal environment may play a role on bodily dissatisfaction and eating disorders, the influence of the media's depiction of perfection has only intensified this growing epidemic. The media, and the distorted images they parade, is causing women and adolescents to become dissatisfied with their bodies, but by educating ourselves and others, we can eliminate bodily dissatisfaction caused by the media. As well as educating ourselves, we should demand the ideals of perfection in mass media to be attainable and naturally beautiful; not digitally altered. We should be able to communicate, effectively, the false conceptions of beauty that the media portrays, thereby igniting feelings of bodily satisfaction.
The media has one of the most influential impacts on what is seen as beauty in society (Bromley, 2012).Women spend thousands of dollars on products and cosmetics to achieve the unrealistic and unhealthy look of models on advertisements (Valenti, 2007). In most extreme cases, women who feel that their unhealthy weight goal is not achieved turn to extreme eating disorders such as anorexia nervosa, bulimia, and binge eating (Cunning, 2011). However, despite the unrealistic frames of models on advertisements, women are still lured and pressured into the “perfect” image that is portrayed by the media using race, youth, and sexuality (Bromley, 2012). Victoria’s Secret “I Love my Body” lingerie campaign was being critiqued for this assignment. The reason why this advertisement was chosen is because of its irony.
For these reasons, the connection between media and body image is very important because low body image will lead to eating disorders and potentially death. Many women are very sensitive about the way they look, which makes them depend on media products more. The media culture sends mixed messages about what is sexy, which causes women to face similar unrealistic expectations when exposed to media images. Some mes... ... middle of paper ... ...hat is unrealistic and unattainable for a majority of women in society. Models shown in all forms of popular media are often under what is considered healthy body weight, which sends a powerful message that women must sacrifice their health to be considered attractive by societal standards.
Media has become a significant component within society. While media provides many pros, it supplies various cons as well. One very prominent fault that the significance of media has is its visual depiction of women. There is an abundance of media portraying women to have ideal bodies, and this undoubtedly has a negative effect on adolescent girls. Two of the many effects of media on females are depression and self esteem issues, as well as eating disorders.
It is important, though, to recognize the kind of effect media and advertising has on women. It is important to realize that because of what is portrayed in Western society, many women will go to great lengths (sometimes deadly lengths) just to meet these portrayals. If society wants to change what women are doing to themselves every day, than it is up to the media to start showing women today that it is okay to be who you are, big or small. Works Cited Key, Sandra W.; Lindgren, Maryclaire. "Skinny Models in Ads Cause Immediate Anger, Depression in Women."
Young women seem to be especially affected by our culture’s obsession with weight and beauty. America today is a girl-destroying place where young women are encouraged to sacrifice their true selves in exchange for false selves that are more culturally acceptable. “More than any other group in the population, girls and their bodies have borne the brunt of twentieth-century social change and we ignore that fact at our peril.” (Brumberg 21). There is no doubt that the media, mainly TV, movies, magazines, and advertising, is an extremely powerful force in shaping who we are as a culture, and as individuals.
With the continuous growth of the advertising industry, women feel the need to have the ideal body. Photoshop and airbrushing are quite often used, giving women a false image for what they should look like, and it can often be so unrealistic that it becomes damaging to women. The effect that advertisements have on viewers, often leave them feeling worse about themselves. The pressures to reach perfection often cause women to put themselves through self harm.The ways that media portrays body images, leaves vulnerable women and girls damaged in sight of how they view themselves. When it reaches the point where people are left feeling so self-conscious about themselves that they feel the need to suffer through eating disorders and even take their own life, the media should not be able to promote unhealthy body images.
The uses of advertisement are over the top to the point that I makes females feel insecure, have low self-esteem and set unhealthy and dangerous health diets. But advertisement’s not only affects women it also affects young girls which feel pressure to keep up with the latest beauty trends and have overwhelming standards of having the perfect body or looking like the models shown in such ads. Such advertisement’s not only set overwhelming standards but also compare women as sex objects, weak and dumb only to appeal to the masculine side to show who is more dominant. According to Katherine Toland associate professor in the School of Communication and Information at Nanyang Technological University Singapore and Barbara Mueller coordinator of the Media Studies Program at San Diego State University, explains the role that the media plays in the life’s of young girls is a development of their identity (p.5). When young girls are exposed to this type of ads they are bombarded with all this expectations and self-image they have to have in order to be consider beautiful or sexy.
On the other hand, there is a large audience of contemporary females suffering from dissatisfaction or shame towards one’s appearances. This is because women are taught to base their self-esteem and self-worth upon what others consider attractive. Therefore, I believe the social comparison about the aesthetics of body image has done enough to amplify the detrimental effects such as pathological and disordered thoughts. The effects of over-obsession on cosmetic surgery and disordered eating have become today’s status symbols and societal norms. It is important for every individual to accept and internalise the socially sanctioned standards of beauty.