Research Methodology As A Science Of Research Methodology

Research Methodology is a process to systematically solve the research problem. It may be understood as a science of studying how research is done scientifically. Why a research study has been undertaken, how the research problem has been defined, in what way and why the hypothesis has been formulated, what data have been collected and what particular method has been adopted, why particular technique of analyzing data has been used and a host of similar other questions are usually answered when we talk of research methodology concerning a research problem or study. A research design serves as a bridge between what has been established(the research objective) and what is to be done, in the conduct of the study. Selection of right research methodology plays a crucial role in making sure that objectives of the project are fulfilled.

A descriptive

Although they are often designed for statistical analysis of the responses, this is not always the case. The questionnaire was invented by Sir Francis Galton.

Questionnaires have advantages over some other types of surveys in that they are cheap, do not require as much effort from the questioner as verbal or telephone surveys, and often have standardized answers that make it simple to compile data. However, such standardized answers may frustrate users.

Method of administration of questionnaire in this study has been a method which is called a “schedule.” In a schedule, the interviewer reads out each question and makes a note of the respondent’s answers.

5.3 Sampling:

Non probability convenience sampling technique was used to collect primary data from customers as well as retailers. Convenience sampling was used as it helps in obtaining information quickly and inexpensively. The only criteria for selecting sampling units in this scheme is the convenience of the