Research Methodology

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Introduction
This chapter is based on the research methodology of the research study. A research methodology is a technique that helps in exploring the research questions in a particular manner. The research has followed the typology of research onion for adding assistance to research examination.
Research methodology is a method for providing guidelines to the research. It helps in accomplishing the aims and objectives of the research where a distinct path is followed by the research analyst (Mackey and Gass, 2015). For this particular research examination, it comprises of research strategy, research design, research methods, sampling procedure, questionnaire design, measures, pilot study, data analysis, and ethical considerations.
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There are categories of research design which are specifically used for quantitative and qualitative methodologies. For instance, the most commonly used research design for quantitative based studies are exploratory, explanatory and descriptive. The explanatory research design is specifically used for studies where the research issue requires an investigation of a causal relationship. Similarly, the exploratory research design specifically works in performing in-depth investigation for a subject that provides room for exploration. In comparison, the purpose of using descriptive research design is to perform an analysis which does not manipulate the framework of research. The research has used explanatory research design which is fundamentally used for depicting examination on the effects that occurs afterwards and they are enough known for conducting an approved research study. Basically, it is used for the determination of causes and effects that indulges minds of young tourists for hotel selection. The advantage of using an explanatory research design is improved internal validity of investigation and ease of replication, whereas the exploratory and descriptive research designs are weak in both the aspects of investigation. Similarly, the advantages linked with exploratory and descriptive research designs are multiple data sources and availability of multiple research strategies, respectively. However, the explanatory research design poses some disadvantages which are coincidence can alter the perceptions and there might be no proof for

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