Research Methodology

868 Words2 Pages

RESEARCH METHODOLOGY

Research is a scientific and systematic search for pertinent information on a specific topic. Research is an art of scientific investigation. Research is basically deals with defining problems ,making hypothesis and conclusions and then check that the data gets matched with formulating hypothesis.

Research Statistics:-

Research Stastics is done on the basis of average, mean, median and mode. The plan is the overall scheme or program of the research. It includes an outline of what the investigator will do from report of both the companies and their operational implications to the final analysis of data.Analysis had been done on the basis of average of both the companies ,PepsiCo and Coca-Cola.

39

DATA COLLECTION METHOD:-

Data collection methods can be classified into two methods:
 Primary methods
 Secondary methods

DATA COLLECTION METHOD

Primary Methods Secondary Methods

SECONDARY METHODS:-
It has been collected from various books and internet. I had adopted this method of collection. As there is no access to magazines and journal but a plenty of material was available on the internet.
Secondary Data :–

It can be classified into two categories:
 Internal Sources
 External Sources

40

Sources of secondary data

Internal Sources External Sources
Sales records
Credit records
Internal records
Published Commercial
Directories Demographic-
Periodicals -data
Financial records Store audit
Visiting Cards.

• Secondary So...

... middle of paper ...

... V
(CONCLUSION,FINDINGS SUGGESTIONS and LIMITATIONS)

48
FINDINGS

1. PepsiCo’s five-year average gross profit margin was 55.11% is much lower than Coca-Cola’s average on five year base.

2. PepsiCo had a much larger average cash turnover ratio of 26.08 than Coca-Cola’s average of five year base , shows that PepsiCo used its cash much more efficiently to generate sales revenue.

3. PepsiCo’s five-year average current ratio of 1.25 and acid-test ratio of 0.89 were better than Coca-Cola’s 0.99 and 0.66, shows that PepsiCo had a larger capability of short-term assets to cover its short-term liabilities and thus ensures less risk in short term liquidity.

4. PepsiCo had faster inventory turnover than Coca-Cola’s 9.98 on five year average due to its more efficient inventory control and better status to convert its inventories into sales.

Open Document