Research

721 Words2 Pages
bulb-icon

Recommended: Impact of YouTube on Entertainment Industry

YouTube has been a game changer for video media. It was not necessarily entirely different but it rose to success because of it’s simplicity, marketing, and user friendliness (Oliver Reichstein). YouTube is a social media website supplying a place for entertainers to share their craft or for any individual to share any small aspect of their life. Many people use YouTube as a full time job some make over a million dollars a year. YouTube has supplied jobs to entertainers as well as those who run the company itself. YouTube is an entertainment source so it has the ability to affect it’s viewers. YouTube currently has a large community of people who pay to advertise on their site as well as people who use YouTube videos to advertise. YouTube has also had a significant impact on the film industry.
It used to be the majority advertisements were seen on TV(Arandilla, Rachel). Now it appears the World Wide Web is the most effective (Arandilla, Rachel). Ads appear as pre video ads skippable after a few seconds, banners on the side of the page and at the bottom of the video, and some in the form of YouTube videos (Arandilla, Rachel). According Rachel Arandilla’s Youtube and the Impact of Viral Marketing she says, “Its main objective is to increase brand awareness through replicating a viral like process, like the spread of virus in computers. Often, viral videos are spread through sharing by viewers, kinda like word of mouth. Viral marketing often comes in the form of videos. The main goal is to create infectious, viral messages that appeal to their target market with high SNP (social networking potential) that can easily spread through individuals.” According to Rachel Arandilla the first truly viral video was Numa Numa a video of Gary ...

... middle of paper ...

...on of the youtube community, most don’t make a significant amount.
YouTube is above all things a video sharing website. In some cases this means music videos or small scale productions.
“Where other ad-supported, on-demand music services have failed or been driven under by lawsuits, free music thrives on YouTube in part because it can offset licensing costs with lucrative video advertisements — and simply because it’s YouTube, and record labels cannot afford not to be there. Rather than pulling their music from the site, most of the major labels embraced it by creating a joint venture with YouTube”- Van Buskirk, Eliot
YouTube has impacted people and the way we view fame. Many people find YouTube a home for their creative outlet. YouTube has impacted people from the communities of film to music and especially the viewers that continue to give YouTube traffic today.

Show More
Related

  • The Influence Of Breakdancing On American Culture

    1732 Words  | 4 Pages

    Those videos can even be shared on other forms of social media like Facebook and Twitter. According to The Telegraph’s article How YouTube changed the world, they state that “The online video behemoth has become the world’s third most-visited website, after Google and Facebook” (How YouTube changed the world). This website has thousands of videos that anyone with access to the it and internet can view. In the same article, they explain that Youtube has been the birthplace of some celebrities in the music, fashion, and video game scenes. (How YouTube changed the world). Because of how easy it is for a person to watch these videos and share them from all across the world, American culture, and other cultures can be spread to each other. It is almost like the United States in a website, where a wide variety of people share their different beliefs, and can influence, or inform others of what they have to show, or

    Read More

  • SWOT Analysis of Netflix's Social Media Techniques

    1180 Words  | 3 Pages

    Using leaders of YouTube with a large subscriber base and grouping them together for a joint effort media campaign, is proving itself very innovative. An excellent example is Hannah Hart, DailyGrace and Mamrie Hart collaborating for ‘movie night” where they get together and watch a movie on Netflix and discuss, they ask you to get a membership with Netflix (using offering a coupon code to get a free month upon subscribing to their youtube channel) and everyone watches together in real time, their request reaches around 670,000 views. This also leads to a discussion on Facebook and Twitter about what they just did. It’s like having a personal movie theatre with all of your online friends.

    Read More

  • Essay: Music Artists Should NOT Be Used In Advertising

    544 Words  | 2 Pages

    In the past, singers made money through CDs and cassettes. These forms of media have been replaced with digital copies of albums and songs. Even this method of accessing music has begun to fade away with the replacement of streaming services such as Spotify, Apple Music, or Soundcloud. Artists’ music has also been used in advertisements. This can negatively affect the artist’s career. Music artists shouldn’t have their songs in advertising.

    Read More

  • Negative Essay: The Uses Of Social Media And The Internet

    1334 Words  | 3 Pages

    “The internet has 3.17 billion users. 2.3 billion of those people are users of social media. Every person has about 5.54 social media accounts, including Facebook, Instagram, Twitter , etc. Facebook and Whatsapp handle about 60 billion messages per day” (Smith). These are just a few statistics on how many people use social media and how often they use it. I myself am an active user of social media. I have Twitter and Facebook, Instagram and other accounts even. Social media can be used for good and bad purposes, just like everything. Social media can help things like communication with distant relatives and friends, games and pastimes, having a place for all of your memories and photos, and advertisements for things a user might be interested in. Social media can also have big effects on things like businesses, education, and your everyday life. “In 1995, newsweek published the now infamous article titled, “The Internet, Blah!”

    Read More

  • Technology Analysis: Spotify and the Music Industry

    3195 Words  | 7 Pages

    Spotify’s Time. (n.d.). Music Business Journal Berklee College of Music RSS. Retrieved May 21, 2014, from http://www.thembj.org/2014/05/spotifys-time/

    Read More

  • Online Music Distribution In A Post-Napster World

    994 Words  | 2 Pages

    An “analyst” was quoted in the case (in 2002) as saying that “people will pay for music on the Internet, eventually.” This person was skeptical of the willingness of consumers to pay for

    Read More

  • Pros and Cons of Social Networks

    1954 Words  | 4 Pages

    1,924,913,929 is the number of views on Youtube for the music video “Gangnam Style” by Psy, whose song was spread worldwide in just a few clicks. When I saw this unrealistic [D2] number of views, I was not astonished by Psy’ popularity but by the powerulness of social media to that can connect two billion people to into one music video. The primary reason that Psy he could earn the title of “The most viewed Youtube video in the history”, and he could become a global star within just a couple of months is the social media, Youtube[D3] . As Psy’s phenomenon demonstrates, social media has been fundamental in our lives and be...

    Read More

  • Argumentative Essay On Spotify

    2671 Words  | 6 Pages

    Spotify is one of the most popular streaming services. And since its breakthrough, access to music have never been easier – just type in the name of an artist or a song and press play. The advantage of it is that listeners gets to listen to their wanted music instantly and for free and artist gets paid royalties. But since spotify’s big breakthrough there has been big debates if free music streaming is going to kill the music industry or if it’s going to help it.

    Read More

  • YouTube: Is It Worth Dying For?

    1209 Words  | 3 Pages

    Hello everyone! Hi guys, how are you? What’s up everybody?! However it may be, every YouTube video needs an introduction. It takes only a few seconds to grab someone’s attention and after that it is all up the viewers to continue watching until the end. Before the video even starts you have to attract people to the video through catchy titles and thumbnail pictures. The science behind YouTube is complicated; with that being written, it is very challenging to become successful on the Web site. Even though increasing numbers of people are able to make a living off of YouTube today, it has not always been this way and people still believe that it should not be this way.

    Read More

  • Analysis Of Anita Sarkeesian's Feminist Frequency

    715 Words  | 2 Pages

    By following in the footsteps of other educational and critical web based series like Feminist Frequency there is a built in audience that is interested in the material and it has already proven to be an effective way of both creating and directing a conversation while providing an environment open discussion. By bringing attention to these heavy and sometimes over looked societal issues change can happen, but it must be done diligently. Virtual social spaces are the perfect place to for the discussion of women in the gaming industry and community to take place as so much of the gaming community is online, which makes Youtube the best

    Read More

  • Negatives Of Millennials

    1155 Words  | 3 Pages

    As stated by Stein Sanburn article The New Greatest Generation, “ The Internet has democratized opportunity for many young people, giving them access and information that once belonged mostly to the wealthy.” I agree with Stein Sanburn statement. The Internet has provided many millennials find a new way of creating their own future. Instead of just going and looking for normal job. Many millennials are using social media websites like YouTube to become stable in their lives.

    Read More

  • jkljk

    697 Words  | 2 Pages

    In conclusion, I think that all of these cause YouTube a negative impact. But the one that causes more of an impact would be adult footage. Well, at least for me it is, because narcissism and racisms are less of an impact than pornography.

    Read More

  • Impact Of New Media On Advertising

    1383 Words  | 3 Pages

    The evolution and rise of new media has changed that way we live, and ultimately has impacted the advertising industry. New media is changing constantly, and has given consumers the platform to become gatekeepers of the media. The Internet has become a place of instant feedback, active participation, and this is due to the popularity of social networking sites, like Twitter, Facebook and Instagram. The use of new media has given consumers the opportunity to be interactive and create their own content, and consumers can now choose what they want to distribute. New media has impacted advertising in such a way that the traditional methods of advertising are not as useful as they once were. Specifically, on the internet and other digital platforms,

    Read More

  • Research

    1131 Words  | 3 Pages

    Cheerleading is a sport that involves short routines that combine dance, gymnastics, and stunting. “Cheerleading’s roots are closely tied to American football’s” (Varsity). The sport started out as a way to boost school spirit, which helped improve team performance. Over time cheerleading has become an All-Star sport of its own (EpicSports).

    Read More

  • Disadvantages Of Social Media Essay

    1390 Words  | 3 Pages

    For example, many revolutions started on face book and it changed the lives of many people in many countries some to better and others to worse. Unfortunately the horror nature of these events have been documented on the internet, which means when children view these videos they is how life supposed to be.

    Read More

More about Research

Open Document