Report of Nu Skin Incorporated

579 Words2 Pages
bulb-icon

Recommended: Vision and mission statement

Report of Nu Skin Inc.
● Introduction to company: history, location, products, etc., indicating reasons for your interest
Founded in 1984 Nu Skin Enterprise, Inc. has put a spin on the selling of its products. The strategy is a direct selling style that distributes more than 200 premium quality anti-aging products in both the personal care and the nutritional supplements categories. The company has a global wide consumer base ranging from America, Asia Pacific, Africa and the Middle East. The company has three divisions Pharmanex, Nu Skin and Big Planet. The first covers the natural nutraceutical products, second is markets personal care products and the last markets technology services. Company is headquarter in Provo, UT. Studies show that they generated more than 2.17 billion revenue during 2012. The company’s mission has been to improve people’s lives through quality products, awarding business and an uplifting and enriching culture.
The company is not only interested in money, records show that in 2012 combined with their partners donated more than 4.2 million to improve the lives of children throughout the world. In a convention Blake Roney chairman and co-founder of Nu Skin Enterprises used the phrase “force for good” as he shared his vision of how he wanted the company, its distributors and employees to be known around the world. This theory has been engraved into the company’s brand as they pursue the philanthropy role in the world. The original force for good campaign was introduced in conjunction with their Nu Skin Epoch product line in 1996. The company’s brand of skin and hair care product by the company was developed in corporation with the world’s leading scientists who study the relationship between plants and indigenous cultures.
Search showed that a donation of 25 cents from each sale of each Epoch product was directed to preserve the environments, lifestyles, languages, and traditions of ethnic people around the world. To commemorate this big step the company donated more than 320 million meals through its Nourish the Children initiative to hungry around the world. The objective of this company is to recruit people who want to become entrepreneurs by selling the products and signing up new distributors. The style can be compared to the pyramid scheme (which has come to question many times) however these people collects commission income and bonus and have a chance to build their own sales network. Lastly, I have been a customer of the company since 2008.

Show More
Related

  • Susan Berston Company

    837 Words  | 2 Pages

    As it is a boot making company, there have a lot of greenhouse gases, and they do really care about their grants to the problem.

    Read More

  • Aveeno Products

    290 Words  | 1 Pages

         Marketing is part of everyday life; whether you are the one buying or the one selling. “The basic idea of this somewhat complicated definition is that marketing is all about delivering value to everyone who is affected by a transaction”(Solomon, Marshall, & Stuart, 2012, p. 8). The market for Aveeno's products is all natural and pure products.In my opinion, the Natural product line has become a success over the last few years. The company’s spokeswoman is Jennifer Aniston who has a flawless natural glow about herself. I have been a huge admirer of Aveeno products because I have very sensitive skin, so when I see “Active Naturals” on all their products it gives me the interest and desire to buy their products. Aveeno’s website

    Read More

  • Dollar General Mission Statement

    851 Words  | 2 Pages

    It also mentions that on top of the cheaper, but still of good quality, private brands, they offer customers widely known and popular products from manufactures such as Clorox, Nestle, and General Mills. I think that is a good representation of how they are trying to improve the lives of their customers.

    Read More

  • History Of Johnson & Johnson

    2307 Words  | 5 Pages

    ...he oldest companies producing skin care and pharmaceutical products, it has a high level of customer care in order to create high value from their products and high customer satisfaction.

    Read More

  • An Overview Of Lululemon Athletica

    1009 Words  | 3 Pages

    The original mission that Wilson set out for the brand was to "elevate the world from mediocrity to greatness.” This brand mission has been modified to "create components for people to live long, healthy, and fun lives." (Shayon, 2012)

    Read More

  • Nuclear Medicine

    2371 Words  | 5 Pages

    Nuclear Medicine is the use of radioisotopes for diagnosis, treatment, and research. Radioactive chemical tracers emit gamma rays which provides diagnostic information about a person's anatomy and the functioning of specific organs. Radioisotopes are also utilizes in treatments of diseases such as cancer. It is estimated that approximately one in two people in Western countries are likely to experience the benefits of nuclear medicine in their lifetime.

    Read More

  • Johnson Swot Analysis Essay

    758 Words  | 2 Pages

    This SWOT analysis focuses on Johnson & Johnson, the world’s most comprehensive and broadly based healthcare product manufacturer with more than 200 operating companies. In 1886, three brothers, Robert Wood Johnson, James Wood Johnson and Edward Mead Johnson, found the company in New Brunswick, New Jersey. The company has a portfolio of subsidiaries that made medical devices, medical diagnostic equipment, biologics, pharmaceuticals as well as healthcare products. Johnson & Johnson is involved with numerous causes and advertising campaigns, which encourage healthy lifestyles, and support those people who care for the health of others. Johnson & Johnson is one of the worlds most admired and trusted companies. There is an increasing pressure

    Read More

  • The Marketing of Nivea

    1813 Words  | 4 Pages

    At the end of 60’s, there were a number of changes in the market and trade structure. A number of financially strong companies brought out new brands of cream and differentiated skincare ranges.

    Read More

  • Olay Total Effect Anti-Aging Cream Analysis

    1500 Words  | 3 Pages

    This is an advert targeted for mature women; the aim of the product is to reduce aging of the skin, mainly the face among these types of women. The product is from Olay. Olay is a multi-millionaire brand that first produced anti-aging cream then went on to producing all kinds of skin care products (the guardian, March 2012), however it has always been known for its anti-aging products.

    Read More

  • Marketing Plan for a Cosmetics Company

    6035 Words  | 13 Pages

    After studying the cosmetic market we can identify a series of needs in this market:

    Read More

  • Yue Sai

    1108 Words  | 3 Pages

    Based on the information provided in the L’Oreal case, Yue Sai struggled to grow and capture additional sales in the high-end Chinese cosmetics sector. In the past, L’Oreal attempted to position Yue Sai in several different ways which can be viewed as detrimental to the company image, showing uncertainty as the company struggles to see which positioning strategy will stick. The most recent positioning presented in the case, which desires to “deliver Yue Sai’s longstanding brand promise that ‘Nobody knows Chinese skin better than Yue Sai’”, allows the highest probability of success for the company capitalizing on countless fresh trends in Chinese cosmetics (6). The positioning statement would reflect this new strategy: “For the modern Chinese woman Yue Sai offers a line of high-end cosmetics. Unlike other high-end cosmetics Yue Sai combines traditional Chinese medicine and sophisticated technology adapted to the unique skin type of Chinese women.” Yue Sai saw reasonable success and hope in the new Vital Essential line which utilized traditional Chinese medicine and, therefore, resulted in above average repeat purchases. Continuing to focus the strategy around traditional Chinese medicine should benefit Yue Sai considerably. Another suggested strategy would be to wholly reposition Yue Sai, however this is ill advised. As stated in the case, Yue Sai tried numerous different positioning strategies, which ultimately provided no clear path strategy. Repositioning would show uncertainty in the company, lowering brand value in the eyes of the consumer.

    Read More

  • Persuasive Speech On Skin Care

    1019 Words  | 3 Pages

    Many young adults do not take good care of their skin. As a result, the skin is likely to age prematurely. In most

    Read More

  • Analysis and Recommendations on the Plénitude Strategy

    1206 Words  | 3 Pages

    Analysis of the “Dollar Shares” table combined with the “Moisturizer Units Sold” table (on page 309) shows that Plenitude actually leads in the “treatment” category. On the other hand, they are only third when it comes to the “daily” category (see appendix). This all contributes to the fact that Plenitude does not have the mass-market appeal which it needed for the “class of the mass” strategy to work. People viewed L’Oreal as a high-end, a step-up, more expensive and only for older women.

    Read More

  • Nivea Case Study

    1345 Words  | 3 Pages

    Nivea is a one of the international brand of Beiersdorf Company and it is well known for its varieties of skin care products in the world. The name Nivea is derived from Latin word niveus/niveum/nivea meaning “snow-white”. In 1900, the owner Oskar Troplowitz developed many varieties of skin care creams under the Beiersdorf Company. During 1930, the Beiersdorf introduced products as tanning oils, shaving creams, shampoos and toners. In 1980, the nivea brand expanded its market worldwide and started expansion as a brand of skin care and body care and it launched a huge number of products with sub brands in worldwide market. In 1990, they started overtaking companies like Juvena brand which was founded in Zurich and The

    Read More

  • Mistine The Number One Cosmetic in Thailand

    1068 Words  | 3 Pages

    Mistine is still the number one cosmetic in Thailand and provides more than 6,000 products, which are divided into 5 groups (Mistine Cosmetics, n.d.). Mistine offers Body Care, Personal Care, Make Up, Fragrance, and Skin Care (Mistine Cosmetics, n.d.). All of their products are certified and produced through quality manufacturers (Mistine Cosmetics, n.d.). The distributor, Better Way Company, feels that because of its acceptance throughout the Thai market Mistine can become “number one in the heart of worldwide cosmetics users” (Mistine Cosmetics, n.d.). Better Way recently built a new “state-of –the-art” distribution center (Mistine Cosmetics, n.d.). It is being considered “one of the most advanced technological systems in South East Asia” (Mistine Cosmetics, n.d.).

    Read More

More about Report of Nu Skin Incorporated

Open Document