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Recommended: Types of traditional research methods

Overview:

In this report, I am going to talk about the different research techniques used in the media industries. I am also going to explain the purpose of each one of them. The main 4 research techniques are:

• Quantitative Research
• Qualitative Research
• Primary Research
• Secondary Research

Quantitative Research:

Quantitative research is about asking people for their opinions in a structured way so that you can produce facts and statistics to guide you.
New businesses would run quantitative research for things like branding, Pricing and even the design of their website to make sure they meet their potential customer’s expectation.
There are particular questions to use when doing a quantitative research. You can collect data by running surveys, questionnaires, emails, telephone and social media products like twitter and Facebook. To get the best result of your research you will need to involve a large number of people so that can get a better overall result. When starting a new business, you will need to have a logo, website, packaging and promotional materials; your logo should be integrated in all of this.

Strength:
1. It is easier to compile the data onto a chart or graph because of the numbers that are made available.
2. Provides precise, quantitative, numerical data
3. Quantitative research can be used to test hypotheses in experiments because of its ability to measure data using statistics.
4. A good diversity of opinions.

Weakness:
1. It is more costly than using qualitative research.
2. You can only gain a simple result not detailed.
3. It does take a long time to run a quantitative research.

Qualitative Research:

With qualitative research, the researcher has an idea of what to expect. They wil...

... middle of paper ...

...th the supply and demand. The principal reason why people use this method is to provide a business with a comprehensive view of consumers. Market research is important for people products to analyses the market data so that they can make the correct decisions.

Production research:

Production research helps you to carefully plan your product and have all the required resources to keep your business running. Company like TESCO, would have a weekly production research to know how much product they sold and how much they will need to order to avoid running out of stocks. Companies usually create a storyboard, script, scheduling and treatment to help them with this task. A new fast food company, who might make a few different products, let the public taste for free. This is also a way for the company to understand what the public prefer and also how they can improve.

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