Almost twenty years ago in 1994, talk show hosts of the Today show were filmed stumbling over their words attempting to define a new technology called “the internet” (Pegoraro, 2011). At the same time, Jerry Yang and David Filo, two Stanford University graduates who had embraced this new technology, were working to develop a framework to organize the plethora of websites they had discovered on the internet (“The history,” 2005). This exceptionally organized list of websites formed the concept behind Yahoo, which soon became one of the most highly visited sites on the internet (Indu & Gupta, 2007). Yahoo did very well in the first four years, but before long it was clear that the company was in desperate need of a focused strategy. The decline in Yahoo’s performance was attributed to many factors including the company’s inability to produce sufficient revenues from “search-related advertising,” failure to fully integrate new acquisitions, and a complicated organizational structure (Indu & Gupta, 2007, p. 1). The company took these factors into serious consideration to resume the evolution of the company. Today, Yahoo’s financial outlook is promising. In order for improvements to be made it was imperative for Yahoo to identify the main factors that were causing the company financial turmoil. Yahoo had success in their ability to drive internet users to the website. In fact, they had surpassed their competitor, Google, in 2006 when Yahoo brought in 120 million more monthly visitors (Indu & Gupta, 2007). Though Yahoo attracted more visitors, Google brought in significantly more money ($5.4 million) per million visitors (Indu & Gupta, 2007). It was apparent that Yahoo needed to develop a more effective advertising method to boost th... ... middle of paper ... ...om http://techcrunch.com/2008/01/17/yahoo-implements- openid-massive-win-for-the-project/ Grossman, B. (2006). Braun Out At Yahoo! Broadcasting & Cable, 136(49), 39. Holahan, C. (2006). Why Yahoo's Panama won't be enough. Businessweek Online, 9. Retrieved from EBSCOhost. Kim, R. (2007, June 18). Yahoo replaces CEO Semel with co-founder Yang. San Francisco Chronicle. Long, D. (2007, October 25). Can Yahoo remain on the road to recovery? New Media Age, 12. Retrieved from EBSCOhost. Pegoraro, R. (2011, January 31). 1994 'Today' show 'what is internet?' clip offers a reminder: We were all newbies once. The Washington Post. Retrieved January 22, 2012, from http://voices.washingtonpost.com/fasterforward/2011/01/1994_today_show_what_is_the _in.html The history of Yahoo. (2005). Yahoo Media Relations. Retrieved from http://docs.yahoo.com/info/misc/history.html
"In the modern and technologically advanced times that we live in, access to the internet is a human right and necessity to the developed world. It often helps to promote sociopolitical awareness and understand the rights that we deserve as human beings.
Gopnik, Adam. "How the Internet Gets Inside Us." NewYorker.com. The New Yorker, February 14, 2011. Web. 6 March 2012.
Google conducts business in over 50 countries with exclusive domain names for each country. The fastest growing segment of the advertising market is internet advertising but still only represents 8% of total U.S. advertising dollars. This advocates substantial opportunity for further development. To take advantage of these possible endeavors, Google has reinvested the profits from its ...
The rapid growth of the internet worldwide in the early 1990s sparked a technological revolution that continues to shape the world we live in today. This boom brought with it the perception of limitless opportunities and success in the "dot com" world. As a result, entrepreneurs of all kinds took to the internet with their ideas. After the initial rush into this new-found gold mine, the advantages of the World Wide Web were apparent to all who came to know and love it. While the success of opportunities appeared to have come to a screeching halt, several entities still continue to make the best of the situation. Today, names such as EBay and Amazon are commonplace in almost every household with a computer and internet connection. But, perhaps even more surprisingly, the name Google has become more than just a silly word with a meaning most people do not know. It represents a story of unbelievable success in a market that did not take kindly to small competitors. Google Inc. is now a major public corporation in the United States, but going back to its inception, growth, and success, we witness a truly compelling story.
From 1992 to 1995, the concept of the Internet, the technology moved from primarily government and research usage to that of the general public. Terms such as “log on” and surf were born, along with perhaps every conceivable usage of the Internet, from commercial purposes to pornography. With the introduction of Mosaic, the first truly successfully graphic user interface for the Internet, popularity took off, even being proposed as a candidate for Time Magazine’s “Man of the Year”. Starting between 1994 and 1995 though, the perils of internet usage began to emerge, at first in the form of disrupting online business operations. The Internet, quickly dubbed as a new social system in which the newcomers, unaware of the existing rules, redefined what the Internet was all about.
The key changes taking place in the online industry in 1995 are the introduction of the Microsoft network and the coming of use of the Internet World Wide Web which offered alternative channels to content providers that provided more control over their offerings and potentially higher revenues. Microsoft Network took only a 30% commission fee (versus 80% taken by AOL from its content providers’ revenues) from its content providers and offered providers the option of choosing any format and font to display their content (versus the standard screen displays offered by AOL and its rivals). Also, the per-hour pricing policy offered by Microsoft was superior to AOL’s. With the development underway of a way to provide on-line currency collection, the World Wide Web offered huge incentives for providers to start publishing material on the internet by their own means without having to go through a middle-man such as an online provider. Both of these offerings do not bode well for AOL’s future prospects due to the huge incentives for customers and content providers to switch to these alternative distribution channels.
ZEE. (2010, February 27). Newsweek in 1995: Why the Internet will Fail. Retrieved from The Next Web:
In order for Yahoo to retain their users and attract new users, Yahoo was under pressure to develop and enhance their product and respond to new changes. Yahoo was unable to thrive and it was impacted negatively by external factors. From 2004 to 2007 , the net income of Yahoo has been dropped by more than 20% while net Income for Google in same period multiplied 12 times. In these report, three major external factors are identified that were impacting Yahoo performance during the period . These external factors are listed below.
In 1994, Marc Anderseen invented a new way to search and retrieve information from the Internet: the Netscape Navigator. Netscape’s rising sales and the phenomenal growth of the Internet make its shares go through the roof and even before the Company had any profit; it was valued at $2.7 billion. However, the scenario didn’t go that well for so long and a very powerful and ambitious man came into the picture. Bill Gates put 2,000 of his best programmers to create a browser of his own: The Explorer. The battle of the browsers officially started; Microsoft’s share of the browser market increased from 2.9 percent at the end of 1995 to more than 40 percent by the end of 1997, while Netscape’s market share fell to 54 percent.
The history of the internet shows that the internet is not a new medium. The internet was initially created in the 1960's to as a way for the United States to stay connected in case of a nuclear fallout due to the possible consequences of the Cold War. F...
Tapscott, D. (1998). Growing Up Digital: The rise of the net generation. New York, NY: Mc-Graw Hill Companies Inc. .
The Yahoo INC industry which is one of the global internet consumer services industry. The market size for Yahoo is large with numerous online visitors and internet users within this industry. Majority of the customers in this industry is to access to any information by using the Yahoo search engine. The scope of the competitive rivalry includes with any companies that provided some segments whose boundaries were rapidly changing, as well as a wide range of information and shopping. This companies includes Microsoft, Google, Facebook, Twitter, Paypal and Alibaba. Besides, the learning curve for this industry is high because it requires a high technological development skills and supported by both tangible and intangible infrastructure. Therefore, it will gives an advantage for those companies which have been in this industry for a longer period over the new entrants. The global media information service industry is also difficult to entry and exit. The pace of technology change within this industry is endures a fast process due to the discrepancy and is essential to keep up with the product management, engineering, advertising and overall strategy. There is also a high economies of scales when it comes to marketing and advertising and also the amount of users surf the internet. The capacity utilization is consider moderate and the overall profitability is low to moderate profits due to a large market size.
Yahoo!’s founders business plan was to manually categorize existing web sights and provide a succinct list of quality sights to choose from. This human-created directory was all that distinguished Yahoo! from its competitors as Net euphoria swept the stock market in early 1996. Other search engines were throwing any sight that met the search requirements at the user. Yahoo!’s concept saved the browser the time they would otherwise spend filtering out the garbage to find these quality sights.
Boepple, Paul. "Internet." The New Book of Knowledge. 34th ed. 20 vols. Chicago: Grolier Inc., 2000.
Ford, Matt. Is the Internet changing How We Think? Cnn. 17 Sept. 2010. Web. 9 Jan. 2014.