Rentrak Corporation exsists in a growing area of the entertainment industry where accountability and tracking is a necessity to continue to be competitive. In an age where delivery of such content can come in many formats, Rentrak is providing current data so that the marketing of programming can be most effective and profitable.
Rentrak’s Mission Statement is as follows:
Rentrak's mission is to become the leading provider of consumer entertainment behavior and segmentation databases across all digital media distribution platforms through the development of new and innovative products that will become part of the ongoing fabric of the entertainment industry.
The company has advanced itself to be in a position to produce useful analytics of
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Under the Movies Everywhere segment, they benchmark the data gathering in three ways: 1. Will they go? 2. How much they Spent? 3. What they thought?
To a movie production and marketing company, these three data sources would be very important to the success of their financial success of the movie.
Under the TV Everywhere segment, they benchmark the data in five areas: 1. On Demand 2. Mobile 3. National 4. Local 5. Streaming. These would be very focused and useful sources of data and together, both areas of TV and Movies fall in line with their mission statement.
In a world where human need for the facts in the quickest and most accurate way, this company appears to be servicing the needs very well. Looking through the website, they have a strong perspective investors presence and it would appear from my limited viewpoint to be working very successfully. If I were representing a business interest in acquiring these services, after reviewing the mission statement along with facts and very detailed information on services, I feel that this company is focused on their mission and they have a strong commitment to be the best they can be in their field on a worldwide focus. Growth and a high service level commitment is clearly communicated throughout the website. A section of their website which I found interesting
Enter your information here. The conclusion is where you get to voice your opinion. Give me more than one or two sentences. Do you believe this company is worthwhile or not and why?
Movies today are extremely expensive to make and are typically financed through either film studio contracts or from investors willing to take a risk. In order to be successful, movies need to be marketed and distributed either under contract by the film studios or by companies that specialize in such services. The aspects of financing, marketing and distribution of films have changed between the studio and independent systems over the years as the evolution of the film industry took place.
Box Office Media, LLC, 02 Mar. 2012. The. Web. The Web. The Web. 08 Dec. 2013.
The data compiled by the Nielsen Media Research is essential to TV programming across the United States and in Canada. It monitors television ratings and estimates audience sizes by providing the highest quality of accuracy, allowing the television marketplace to function effectively. This information provides programmers and commercial advertisers with the awareness of people’s viewing habits. Depending on air times and the popularity of certain shows, the station calculates the advertising fees that generate a majority of its revenue.
Netflix’s derives a much of their competitive advantage from their ability to offer each subscriber convenience and a personalized experience. The firm’s CineMatch software gathers data from subscribers’ online profiles, movie rental history and a subscriber’s movie ratings to develop a person...
...rs, setting a good trend for the corporation. They also have a very low debt-to-equity ratio, indicating that they have enough equity to easily pay off any funds acquired from creditors. As a creditor I would feel safe in lending them funds for any future projects or endeavors.
Companies like Amazon and Netflix are very effective in predicting what customers normally buy and watch. Knowing what your customers are or are not buying will allow you to position products that they are statistically likely to purchase based on recent transactions and activity. This is a powerful tool for Netflix because it keeps users engaged and actively using the service but also allows them to tailor their investments in content towards items that are more likely to keep users active on their site.
This Company made their mission statement in 2012 and according to me this mission and vision statement is good but these need loads of changes as I have read in this course mission statement should be:-
Expand outside of the U.S., Puerto Rico and United Kingdom (where technology is moving at a slower pace and people are not as familiar with Netflix or VOD).
Over the years, Bollywood has emerged as its own distinct identity in the global film industry. Bollywood is the global leader in production of movies with a staggering 27,000 featured films and thousands of short films. (Pillania 1) However, Hollywood is still the leader in revenue generated. Due to the growth of the Indian market and globalization, Bollywood has made its way to the international markets.
Numerous movie data features have been used in models that predict box office revenue. Liu et al. (2016) used features such as the number of theatres in which the movies are released, the popularity of the director (Social media), the popularity of the main actors (Social media), number of tweets released relating to movie and the movie title as search arguments. Du et al. (2014) used weekly box office earnings and microblog data that mentioned movies.
Both of my main texts from the television industry are global, which I will be discussing in further detail. My two main texts are Strictly Come Dancing a flagship programme for the BBC and CSI commonly reffered as CSI Las Vegas, during a certain period of time it was the most watched programme in the world and in 2010 according to Euro Data globally.
Reed Hastings, co-founder of Netflix headquartered in Los Gatos, CA, began the company’s operations in 1997 after receiving an enormous late charge from a movie rental he returned long overdue. However, Hastings had the desire to be different than traditional movie outlets; whereas, customers had to drive to the location, pay a certain amount for each movie they rented, and were given a deadline in which to return the movie. Instead of using a method established by other video markets “to attract customers to a retail location, Netflix offered home delivery of DVDs through the mail” which eventually led to a booming business towards streaming forms of entertainment (Shih, Kaufman, & Spinola, 2009, p. 3). Today, Netflix exists along with several competitors; however, offers the most streaming content available for viewing, and continues to grow its subscriber base both domestically and globally. Although, direct and indirect competitors, acquisition costs, and several barriers present a financial threat for Netflix, the company has managed to grow with the acclamation of partnerships, expand to international territories, and vastly increase its price in shares of stock.
The idea inspired Reed Hastings and Marc Randolph, and then they founded Netflix in Scotts Valley, California in 1997 (Netflix, 2014). The company comes into play by developing a subscription-based streaming platform for movies and television shows. Unlike the traditional movie rental businesses such as Blockbuster and Redbox, Netflix’s innovation offers service via Internet, and it does not have any physical stores but instead delivers DVDs through postal mail in the U.S. Since then, Netflix has become the world’s leading internet television network with constant growth of customers to over 48 millions members in more than 40 countries in the North America, Europe, and the Latin America (Netflix, 2014). In this analysis, the main focus is examining the current market environment for Netflix. It identifies the type of market structure that Netflix is currently competing. The analysis also expands on the competitions, product differentiation, pricing strategy, and measuring the level of easy entry-and-exit.
In the following text I am going to answer this questions focusing on television and movies in the near future.