Venetian merchants had an advantage they were granted special privilege to trade by the Byzantine Empire. Venice in the renaissance was greatest trading power in the world. The trading connected Europe to the eastern world. The trading products consisted of animal skin, salt and minerals, sugar, wax, wool, metal, spices, drugs, precious metals like gold and silver. Venice received luxury goods from the east and raw material was sent to east form northern Europe.
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Soon all of Europe would follow in Florence’s footsteps and “the setting is so rich, varied, rambunctious, and inventive as Italy in the Renaissance” (Cohen 1). The painters and sculptors defined Renaissance culture and could actually make a living because they were being sponsored. The Renaissance was the age of the merchants and because of the merchants the economies and culture rose. The Renaissance is remembered by many people for the works of Michelangelo, Da Vinci, and Raphael. What many people do not know about the Renaissance is that the textile industry was more famous and profitable than the painter industry.