Reliability of Usability Evaluations

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Usability Evaluations are not reliable.

In his seminal work Against method: Outline of an anarchistic theory of knowledge Paul Feyerabend (Feyerabend, 1975) examines major scientific breakthroughs in the world and concludes that none of them resulted from following any explicit, formal or central method (Woolrych, Hornbæk, Frøkjær, & Cockton, 2011). Conforming to the rigors of any method does not guarantee results. Industry and academia have seen a major shift of emphasis to UX bringing usability in central focus of product (software, hardware, system, service, website, application) design and development. A plethora of usability evaluation methods exist and are in use –researchers have studied almost dozens of methods and provided overviews of development needs of these methods (Vermeeren, Law, & Roto, 2010), but are these methods reliable enough to drive future success of the product? Studies have shown that many products, even after employing many Usability Evaluation Methods (UEM’s), fail to meet customer expectations and have resulted in many organizations folding shop (Fernandez, Insfran, & Abrahão, 2008). This paper will begin by examining the reliability of usability testing, present factors that affect reliability and critique literature on those factors and conclude with a recommendation on steps that can be taken to make UEM’s more reliable.

Understanding the Problem: Factors that impact UEM’s

Suchman presented research in 1987 that showed how so called “intelligent” photocopiers built to script were no match for real user behavior and they were a miserable failure in the real world, if photocopiers were a failure in following a script then we cannot expect a complex discipline like Usability to succeed to script (...

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...itle. Plans and situated actions: The problem of human-machine communication. New York, New York, USA: Cambridge University Press.

Vermeeren, A. P. O. S., Law, E. L., & Roto, V. (2010). User Experience Evaluation Methods : Current State and Development Needs, 521–530.

Virzi, R. (1992). Refining the Test Phase of Usability Evaluation: How Many Subjects is Enough? Human Factors, 34, 457–471.

Wilson, C. E. (2006). Triangulation : The Explicit Use of Multiple Methods , Measures , and Approaches for Determining Core Issues in Product Development. Interactions, 46–48.

Woolrych, A., Hornbæk, K., Frøkjær, E., & Cockton, G. (2011). Ingredients and Meals Rather Than Recipes: A Proposal for Research That Does Not Treat Usability Evaluation Methods as Indivisible Wholes. International Journal of Human-Computer Interaction, 27(10), 940–970. doi:10.1080/10447318.2011.555314

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