I’ve always known that visual merchandising is related to making a retail store look presentable and appealing for customers to buy more. That visual merchandising is in charge of making the window displays and merchandising the store. However, in this course I learned the reason why it’s done in a specific way and I learned all the principles and elements of designs. The process of designing a layout and choosing the best merchandising strategy that best benefits our target market is more complicated than just making it look pretty. Learning the principles and elements of design, and usage of lighting and signage clearly made me understand what the term visual merchandise entails. I’ve never realized how impactful a window display can be for a customer, I thought that as long as it looks pretty and the people liked it, it would attract customer. Not every customer it’s looking for …show more content…
It gave me the opportunity to see how each aspect can affect the final results. I wished that this had been the last project, because the other projects really help to have a better understanding of this project in particular. I’m aware that this term is quite different, but if there were a way to change it in a future it would be very beneficial. The Visual Retailing project was my least favorite one, because it feels a little repetitive with CIMM projects. In the case of this term, it probably would have been a good project to understand the merchandise strategies in order to apply it for the D&M Shop project. However, it felt like we were repeating the D&M Shop project, but in a virtual version. Also, the visual retailing program is not user friendly, especially when it comes to navigating around the store. I spent more time being frustrated at the program than actually learning about what I was
Here I go again preparing to go to the store Stater Bros and checking my shopping list to see what to buy. As I walk through the store to my left, I can see the organic food and wind up at Services Deli while when going to my right. Buying prepared food saves me time cooking at home and the store has exclusive recipes for everyone. “Human begins walk the way they drive, which is to say that Americans tend to keep to the right when they stroll down shopping mall concourses or city sidewalks,” according to Malcolm Gladwell in his article “The Science of Shopping” (1). He explains how consumers’ shopping behaviors are affected by walking from scanning from left to the right and how it is easier for shoppers to do. Charles Duhigg, writer of The Power of Habit, says that “Realization came from a growing awareness of how powerfully habits influence almost every shopping decision. A series of experiments convinced marketers that if they managed to understand a particular shopper’s habits, they could get
The company is also offering a Visual Manager position to spice up the in-store experience of buyers. They should possess a creative mind to get the customer’s attention and increase sales. Consequently, turning window shoppers into real profitable customers.
When a person is shopping they typically are drawn to something eye catching that is either in or on the storefront. Some storefronts appeal to a very specific customer group whereas others are very general. One storefront that does a good job of pulling the attention of a fairly specific customer group is H&M. The front of this store is very modern, with clean lines that make it appear very sleek and elegant. Something else that this store does that helps them is that almost the entire storefront is made of huge floor to ceiling windows which not only go along to the sleek, modern design but it also allows the customers to see completely into the store. The front of this store helps them to attract the customer group that they are targeting because it gives off a very professional and sophisticated vibe that goes with the type of people that shop there. The floor to ceiling glass windows also help the store attract customers because it
...opportunity to use critical thinking skills and learn more about theories on government and society. The number one thing I took away from this project is that in order for a government to be successful, it needs to meet the needs of the people, not major corporations or organizations.
The project ended up not being particularly valuable for me in the sense that the change was never really able to become permanent. This is most likely directly because I did not strictly adhere to my change plan either by choice or by extenuating circumstance. The project has shown me that in order for a difficult change to be made it has to be an incredibly high priority. My change ended up not being as high on my priority list as studying for exams or going out with friends when I had limited time around exams which was ultimately the downfall of my change.
...t the last year of high school would be less agonizing without a laborious issue such as a Culminating Project, to attend to. Therefore, these points have been covered: what the project is, examples of different advocators of the project, and the different viewpoints of why it is useful verses why it is not. Hopefully, this can change the ideals and opinions of the administrators and enforcers of the Senior Project, to consider what a hindrance it is.
In designing the buildings, the storefront is a key focus, with its large public doors, heavy use of glass, display windows, and entrance signage. Much like today, a storefront often serves as its own advertisement to pedestrians or drivers passing by and as such becomes a heavy focus for a store’s design. As in the case of the Kress stores they established their brand in a shiny gold handwritten font over a green back...
With our growing obsession of food culture, and an estimate of 16 million restaurants worldwide, there is one neglected element that has been right in front of us all this time: the menu. When it comes to profits, the menu is not only important; it is everything in a successful restaurant brand identity. Research has found that a customer only takes an average of 109 seconds reading a menu. This is the time limit one has to impress and sell. This essay will outline different ways and means on how the graphic designer under-take different methods to turn the menu into a sales tool for the restaurant and will discuss menu design techniques to help boost the effectiveness of the ‘silent salesperson’ onto customers and increase profits (Pavesic, 2013).
The evolution of purchasing and supply chain management has grown radically over the past 164 years. The evolution and development of purchasing and supply management is easier explained by breaking the last 160 years into seven periods/eras.
Retail work is best known for low pay, difficult customers, and long shifts. Although this is at times true, retail work can teach people valuable lessons and skills that are used on and off the job. As a Sears sales associate, I spent my last summer working in retail, enduring both tiresome hours and demanding buyers. Through this experience, I learned tricks and skills that are useful to survive a job in retail.
...ew it in different perspectives. The outcomes were surprisingly insightful and greatly enhance my contribution towards the development of our business plan. It allows me to look back on what has been done and learned from what did or did not work out. In other words, it helped me to see both the positivity as well as the negativity in our ideas and thus stimulate improvements. This assignment also cultivated a sense of team spirit through teamwork and boost creativity through the development of thinking outside the box. Therefore, this assignment has definitely aid my knowledge in developing skills such as writing up comprehensive critical reflection and evaluating the risks of certain business ideas. Aside from that, I have also managed to deal with people from different cultural background through teamwork and develop unique business ideas and market strategies.
I think the project that most impacted me as a learner was the memorial project. This projected made me grow as a learner because I had to work with someone that I had never worked with before. When we started just getting a topic that we both wanted to do was the first thing that made me realize that this project was going make me need to use and learn some new skills. My partner and I had some trouble with trying to come up with a design to show everything we wanted to show for our topic. We had to be patient with each other making sure the we both listing to each other and understanding what and why they wanted to do this. We also has some trouble with communication because we didn’t completely understand what the other wanted making ti hard to finalize our design. Another thing with communication was who was doing what my partner didn’t always know what to do so we would sometimes end up wasting time trying to find something for her to do that she wanted to do. Communicating was something that I really improved on for this project teaching me how to be more specific with what I say so that we don’t get confused later. Over all I think that this memorial project as the one that made me use more of the learner profile skills then any other and helped me improve one one as
... projects. These projects have left me with a deep impression of how the real world situation is going to be like. Hence, I feel fortunate to have taken this module.
Before taking this course, marketing was all about product and the promotion of that product. I took a marketing course during my undergrad about 7 years ago that emphasized the 4 P’s. Building a strategy around promoting a product and/or service seemed to be the most fundamental concept of marketing to me. My narrow thinking soon changed after going into the workforce and after taking this course. Marketing is more than just telling potential and current consumers about your products and why they should buy it. Marketing truly encompasses all areas of business. A great marketing strategy needs to focus on all the new strategic marketing elements of positioning, product, logistics, price, integrated marketing communications, and service. It’s
While growing up, I realized the benefits a person has when they personally own their own business. You can make your own schedule, personally control your finances, and essentially have complete control of your business Of course upon this realization; I came to the conclusion that I was going to be my own boss. I have always taken pride in how I present myself including how I dress. The limitless nature of fashion and its versatility has always intrigued me. One empowering aspect of clothing that is so fascinating is how it enables people to express themselves. Because of these interests, I have come to the conclusion that I wish to own a fashion boutique. In order to pursuit the path of becoming a fashion boutique owner, it is essential that I obtain a degree in business management, evaluate my own skills that make me ideal for the job, and