Rediffusion Y & R Case Study

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ABOUT THE INSTITUION

REDIFFUSION Y&R was Founded in 1973 , three leading stalwarts of advertising came together to discuss the state of creativity in advertising. The three people were Diwan Arun Nanda, Ajit Balakrishnan and Mohammed khan. An agency that would be passionate, an agency that would take ownershop of clients, an agency that would create revolutionary creative work. Ajit Balakrishnan also promoted rediff.com subsequentlyHistory of long relationships with large Indian business houses, including Tata, Bharti-Airtel, UB Group, among others. Rediffusion Y&R is a part of the Young & Rubicam, a leading creative company with 186 offices and 7,000 emplyess around the world. With its HQ in Mumbai. Full-service offices are also in Delhi, Kolkata, Bangalore, and Chennai.
HISTORY
Today rediffusion is one of the largest agencies in the industry. It has remained faithful to its calling of cutting-edge creative work, while evolving from a creative hotshop into a truly integrated communications company. Together with its specialised group of companies, which includes, Rediffusion-Wunderman, TME, Sudler & Hennessey and Touch Point, the Rediffusion Group offers its clients comprehensive, 360-degree solutions.
MISSION AND VISSION
Mission: to be the Number One communications group in the country. Each practice of Rediffusion aims to be amongst the top 3 agencies in their respective category.
Vision: Take Charge.
The marketing communications industry has seen itself slip from being partners and co-creators to vendors. Our fate is decided not by the value we bring in terms of the intellectual capital but by the price we charge. Therefore we are easily replaced by a cheaper option.
Our war-cry as a group of marketing communications expert i...

... middle of paper ...

...held with the creative department where the brief was explained and then they started working on it. The I Am Amway material was approved so art work for all the seven languages except for Guajarati and Tamil was to be sent. Nutralite wanted a new advertorial so the work on it also started. Work for Virgin Atlantic digital banners began as the digital work was to be done in the Mumbai office. The digital still were made and were sent to the Mumbai department. The attitude shade card was ready and was sent to the client for approval. The client disapproved it completely and a new brief was sent to us, and a new creative brief was given to the creative and the creative work began. Another creative work was made and the artwork sent for approval. Also , several other virgin atlantic artworks were released according to its media plan and that was the last work I did.

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