Tesco Malaysia has gradually upgraded and improved themselves to serve in the Malaysian culture; almost every household knows about Tesco and it’s an established brand with good reputation. However, even the best brands in the world still have room to improve in other aspects. This part will be recommending areas that Tesco can improve.
In 2012, Malaysia has 29.24 million of population, 65.8% among these people (approximately 19.24 million) are internet users (World Bank, 2012). In other words, Malaysia has about 17 million of people who shops online which is a very huge market. To adapt to this trend, Tesco Malaysia has started the Tesco Online Delivery Services that is convenient to consumers and it is the first hypermarket in Malaysia to provide an online delivery service. However, not all areas in Malaysia are able to enjoy this services, Tesco Malaysia only offers this service to some cities and towns within Klang Valley, Penang and Johor Bahru (Tesco Malaysia, 2012), (Refer to figure in appendices). For recommendation, they should provide online delivery services nationwide in order to reach to a broader audience and also people in urban, suburban or rural areas as well as in other states so that all consumers can enjoy the same convenience provided by Tesco Malaysia through online delivery service. With this implementation for the long run, Tesco will be able to satisfy and gain more customers because of their online delivering service.
Tesco Malaysia promotional strategy includes using newspaper to promote their products and actively promote through social networking sites such as Facebook, Twitter and YouTube. As we know, Malaysia is a diverse nation that consists of three main races - Malay, Chinese and Indian. For r...
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...sable income will be lower thereby reducing purchasing power. This will directly result in the emergence of price sensitive market condition in Malaysia where brand loyalty could be given less priority by Malaysians. So the company sales might get affected due to this. As a recommendations to adapt to this economical environment, Tesco Malaysia should have to change its products, lower the quality & lower the price so that the products can be produced cost effectively & consumers can afford to buy. Besides that, Tesco Malaysia may have to constantly search for local suppliers in Malaysia who can provide products of good quality at a lower price. This may help in producing products at lower cost which the Malaysians can afford to buy.
Works Cited
http://www.dailymail.co.uk/news/article-542149/Tesco-launches-inquiry-claim-overseas-workers-earn-just-8p-hour.html
Tesco PLC's Expansion in North Bracknell Introduction: Tesco PLC is an international supermarket not only selling high quality goods but has now also become one of the biggest job markets. As well as this Tesco has been running sub-projects to increase the level of customer care. [IMAGE] Tesco's main aims are shown by the steering wheel provided by their website (www.tesco.com). Tesco want to have good quality for value to earn their customers loyalty while still making a profit. I will be investigating the Tesco Superstore, petrol station, pharmacy and coffee shop in North Bracknell (Warfield).
Tesco’s objective is to be the ‘champion for customers’, and they want to achieve this by being number one in customer satisfaction. They want to grow globally and by doing this they ‘create value for customers to earn their lifetime loyalty’. Tesco is
will have to make sure that they get enough profit to be able to open
Although I have taken into consideration that Tescos receive hundreds of e-mails a day and may have problems with replying to them all in relation to time management. Tescos have created excellent communication channels within the business and outside the business which enables them to achieve its business aims effectively for example their website helps them to build strong relationships with customers, which is one factor that helps Tescos to stay ahead of competition and remain the leading supermarket ahead of Asda and Sainsbury’s who are currently in second and third place.
I have chosen to look at the food department of Marks and Spencer, more commonly known as M&S Food. According to wikipedia, M&S has over 400 stores in the UK and 192 stores managed internationally (www.wikipedia.org). M&S was established in the late 1800s but the food department was non-existent until 1931. M&S focus on selling mainly food and clothing but they are always growing. The most recent addition to their stores is the technology department. In 2001 M&S started opening Simply Food stores (www.marksandspencer.com)
Amazon.com operates in the Online Retail Industry. The sector is one of the fastest growing globally and is outperforming the ordinary retail marketplace. It was created after 1995 and it was only the Internet that made it possible for such an industry not only to be established but to become one of the most flourishing sectors in the business environment. What is interesting is that Amazon.com, together with eBay is the pioneer in the field. Both companies were launched in 1995 and are still extremely successful. The creation of e-mail in 1996 had a huge impact on the development of online retail by introducing a fast and easy way to communicate with customers. For this two-year period Internet usage doubled annually, thus, allowing for the expansion of the industry. Google is launched a year later, in 1998, only to become the most used search engine in the world and an essential partner for the online retailers by helping them tailor their websites to customer’s personal preferences and by advertising. After that, more and more people see the opportunity in the growing industry and enter it. By 2001 there are more than 513 million Internet users globally, which calls for action in terms of creating regulations and laws to protect the users and personal property. In 2003, Apple launches iTunes, and provides a platform for low-cost digital downloads. Another major change is the appearance of social media from 2004, which is one of the biggest influencer on the state of the industry. With the launch of iPhone in 2007, this trend strengthens as people get to enjoy the Internet anywhere they want to. From then on, technological advancements have made it extremely easy and fun to shop online, making it ...
The internet and World Wide Web are extremely well suited for conducting business electronically on a global basic, Web-based Electronic Commerce(EC) has introduced unprecedented opportunities for the marketing of products and services, accompanied by features, functionality and innovative methods to serve and support consumers. E-commerce has became a major catalyst of the economy and remains a vital growth engine for businesses today, It successful change the consumer behavior. Consumer purchases over the Internet continue to grow from year to year. The survey involving interviews with 42,238 people in 37 countries worldwide revealed that almost a quarter of internet users have shopped online and 15% plan to do so during the next six month. This represents an opportunity for FedEx as a provider of small-package delivery service.
Marks & Spencer is one of the UK's foremost retailers of clothing, foods, homeware and financial services, boasting a weekly customer base of 10 million in over 300 UK stores. Marks & Spencer operate in 30 countries worldwide, and has a group turnover in excess of £8 billion. It has specific values, missions and visions. It’s main vision is ‘to be the standard against which all others are measured’, it’s main mission is ‘to make aspirational quality accessible to all’, and it’s main values are quality, service, innovation and trust. (www.marksandspencer.co.uk).
Tesco’s aims are to maximize their profits as much as they can and increase their market share all whilst gaining their customers
The purpose of this section of this report is to define the marketing concept; to explain what it means to be a market-orientated organisation; and to show that Tesco’s appear to be a successful, market-orientated company. Furthermore, that Tesco’s employ strategic relationship marketing to offer value to customers’; and achieve higher revenues and brand loyalty in return. Finally, to explain that being market oriented may also have some disadvantages if not carried out effectively.
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