Promotion is one part of the marketing mix along with place, product and price. Promotion is very important in the marketing mix because if you don’t promote your promote your product then no-one will know about the product or it will rarely be seen. Promoting in the wrong place is also a big risk. All the marketing mix is very important as choosing one wrong factor of the marketing mix could impact greatly on a business especially if it is starting up.
The aims of promotion in marketing include many things. The main aims of marketing are to increase sales, attract customers, inform people, create awareness, create an image, and change customer attitudes and to encourage brand switching.
The main aims for Bethan, when starting her business would not be all these aims. The main three aims for Bethan would be to attract customers as she is just starting up and needs customers for her business. Bethan also needs to encourage brand switching, as well as to also change customers’ attitudes into liking her business and changing their custom to her so she can provide a service for these customers.
There are four different methods of promotion. These include:-
Method Of Promotion Description Of This Type Of Promotion Explain How Bethan Could Use This Type Of Promotion
Public Relations Advertising in things like the newspaper using stories and articles instead of using adverts. This helps save money. Public relations also involve getting the business well known publicly by all outsiders. Bethan could use this type of promotion because she could write an article about her business which will be free and will attract customers as well. This then means that there will more than one benefit.
Sponsorship Paying a business which is well known ...
... middle of paper ...
...e which strategies work best for her business as these will be the ones which she tends to use again as these are the ones which invite the most customers. Another idea which Bethan needs to think about when starting her business is broad spectrum advertising. This is trying to appeal to the widest possible audiences.
The legal requirements which Bethan would need to meet for the promotional strategy would be the legal code of practise. The legal code of practise involves the advertisement being-
• Legal
• Honest
• Decent
• True
• Fair
These are for all the advertisements which want to be advertised by. For her to promote her business to others she will have to abide by all these rules. If Bethan was to break anyone of these practises then she would break one of the laws and could be reported. Breaking the code of practise is going against The Trades Description Act.
Promotion is advertising to potential customers in and effort to create an awareness of your business. It is reasonable to believe that without the ability to advertise a company would have a difficult time generating new customers.
When a business aims to be as successful as possible in selling its products and services, it must examine in detail whether or not the products will be attractive and necessary; if the price is optimal; if the product is being distributed in the best locations; and finally, how interest and awareness can be created for the products. In order for a business to target all of these elements at the right people at the right time, it must employ the right type of marketing mix: Product, Price, Place and Promotion.
These strategies are cost effective and at the same time will lead to fulfilment of organizational objectives as these advertisements will lead to both the increase in sales as well increase in the customer base through enhanced awareness to the public. Through this we will be overcoming our weakness of a limited marketing budget as this strategy is cost effective and taking advantage of an opportunity of a growing market. The market mix has been designed to be in line with these organizational objectives.
Let us look at the individual components of the promotions mix in more detail. Remember all of the elements are 'integrated' to form a specific communications campaign.
In conclusion, the focus of my marketing plan evolved from new products to engagement of the target market through social media. While they currently have a Facebook account, it is seldom used, and it is their only online presence apart from their website. I recommended that they expand to Twitter and Instagram to optimize their online interactions with customers. I also proposed a strategic partnership with Lounsbury House, a local wedding venue. Finally, I advised Deborah Ann’s to consider a partnership with local businesses like Books on the Common to expand their customer base and their community
Promotion is to introduce a product to the market , and enhance the public awareness of the product. Promotion through advertising , public relations and the Internet to promote products to increase consumer spending.
There are three questions that I come from my mind when I think about this question. One is if the promotion is really in the interest of the customer and not just because it is being presented just for business. The reason why I think about this is that sometimes promotions are being offered to people, but the presenter have no care whatsoever unless its for the business. Part of being a service manager is to understand what customers want and treat them in a way that they are important instead of being seen as money. Another question is if the promotion explained clearly? If the promotion isnt being explained clearly then the customer is signing up for something they don’t need in the end. I see this happen a lot for practically anything type of service being offered and it bothers me half the time to be presented with half the information. Last but not least is if the promotion translucent? This is because sometimes the seller or presenter usually likes to hide things that...
After deciding on a message too deliver to its customers, a retailer must then decide on the best way to actually get the message out. These can include television, radio, newspapers, direct mailers, and many other methods. It is important for retailers to keep the cost associated with promotion in mind so it does not unintentionally over-inflate the cost of goods. However, if that retailer does not promote enough, then it will fail to bring in the customers it
The article presents a framework that has been designed to assist managers in evaluating the effectiveness of their promotion strategies. There are four primary promotional methods that companies use to demonstrate the use of the framework.
Sales promotion works in short term to encourage people to behavior in particular way s and to increase sales. Sales promotion offers buyers additional value, an inducement to generate immediate sales, this inducement ca target at customers, distributors, agents and the members of sales force
Promotion. Finally comes promotion - informing the customer on the qualities and advantages of the product so that the potential buyer learns about the product, prefers it to those of the competitors, and has an opportunity to buy it at some place.
Promotion is one of the best way to attract customer or consumer to buy more or try the product or services. As the result of the promotion last include the increase in sales, the amount of material used and attract new customers towards product and services. Now a days, the chain of fast food are fastly increasing in Pakistan e.g. KFC.
This type of promotion is done during the growth and maturity stages of the product life cycle. Persuasive messages are sent through various channels and mediums to the customers to attract and engage with them. The aim of this promotion is to ensure that the customers select the particular brand over the competitors while making a booking or a
Advertising lies in the Promotion part of Marketing Mix, but it applies to all the other P's as well. Promoting one’s business is the key ingredient to making one’s business successful. Promotion, along with a great product, key placement, and a reasonable price, will help a marketer work his way to the top. Promoting does not mean leaving his advertising up to the word of mouth of his current customer.
“Marketing” aim has to be understanding the consumers needs and acting in the true moment with a suitable “marketing approach”