Recessionary Economy: Wal-Mart Incorporation

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Many large retailers such as Target and Nordstrom did not do well during the recessionary economy. Many of those large retailers had to shut some of their stores down due to low sales during the recessionary economy. During a slow economy the Wal-Mart Incorporation did great. Wal-Mart Inc. did great during the recessionary economy was due to Wal-Mart’s everyday low cost marketing strategy (Ferrell, Hirt, & Ferrell, 2009). The working class consumers are Wal-Mart Inc.’s primary target market clientele. As a result of the recessionary economy, Wal-Mart gained the competitive edge over its competitors and caused their upper class consumers to begin shopping at Wal-Mart Inc. (Collins, 2011).
The Wal-Mart Incorporation could not continue

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