Introduction
The NWS Yorktown sponsorship agreements follows the BUPERS guidelines on sponsorship and this guideline is our Bible. We adhere to it strictly.
NWS Yorktown special events offer a unique avenue for the corporate sector to meet their business objectives through sponsorship opportunities. MWR events offer specific target markets of all ages including both military and civilian communities. In order to become apart of corporate advertising budgets, a certain message about NWS Yorktown special events and the many benefits they offer to potential sponsors must be conveyed in a timely and effective manner.
There are more events than are supported by sponsorship dollars. Sponsorship proposals are being more carefully assessed to select opportunities which offer the most consideration and highest potential of measurable sales increases for budgeted promotional dollars. Once an event has been proven to deliver corporate benefits, sponsors will seek out more event opportunities and possible increase existing involvement.
Establishing Excellence in Programming and Execution
NWS Yorktown MWR special events compete with special event programs throughout the Hampton Roads area. These programs typically have large operating budgets and the ability to charge high ticket prices to patrons. MWR is becoming increasingly more effective in doing more with less and thus providing events equal to, and sometimes better than events on the outside for nominal fees.
Consistency in excellence event programming is a goal of MWR. Communicating this idea to Hampton Roads military is an even greater goal. An established special events program with consistent high attendance records in a specified target market is a prime arena for a company looking to coordinate their promotional dollars efficiently.
Understanding Corporate Objective of Event Participation
Today, more than ever, event marketing must be designed to fulfill specific business objectives. By determining these distinct goals, we as event organizers can assist corporations in satisfying their projections through sponsorship of our events.
Once sponsorship agreements have been signed, a personalized advertisement and promotional package can be tailored to specific business needs. For the event organizer, being in tune with the event means being able to offer creative marketing ideas to participation sponsors. It is just as important for the sponsor to receive a measurable, positive result as it is for MWR to obtain the sponsor’s dollars. Looking at the entire picture from both ends of the spectrum is the key to successful event marketing program.
Commercial Sponsorship vs Donations
Commercial sponsorship is the exchange of cash, goods, and/or services for marketing opportunities at an event.
Sporting is one of the universal activities that brings people from different backgrounds together and is viewed as an income generating activity that creates revenue for the participants as well as the location where the activities are held. The NCAA Final Four Basketball Tournament is one of the most anticipated sporting events in the US that attracts a high number of fans in the cities where it is held. Before the Final Four is held in given location, it is imperative for the organizers to have a detailed understanding of the venue so that they can introduce marketing strategies that are in line with the demands of the fans (Snipes & Ingram, 2007). The host committee is charged with the responsibility to come introduce an exhilarating experience for the locals and visitors. Owing to the interest generated
"SITES in Your Neighborhood This Fall « The Affiliate." The Affiliate RSS. N.p., n.d. Web. 4 Mar. 2014.
Having sophisticated and advanced technology features like online booking. This should attract new members as this is a very straightforward and effective method to book pitches (potential
I spent the day in Massachusetts blitzing stores that will be a part of the Turkey Trots on December 9th. I started off in the morning with Andrew Wagner in Dorchester, MA with manager Will Tasker. We walked the store together and placed an order for missing POP, along with making notes of R2 executions that need to be taken care of before my next store visit. We also worked with the store to get the Ryobi 31pc D&D executed, this needs to be in a SC, not a wingstack in Dorchester for the walk. Along with looking for off-shelf merchandising opportunities for R2. We ended my visit going over R2 product knowledge that Andrew had questions about.
Two important, mighty Asian empires in history are the Ottoman Empire and the Ming China. These two empires are in totally different areas of Asia – the Ottomans were in the very west, the Chinese were in the oriental east. Therefore, these two empires, naturally, formed completely different cultures. However, surprisingly, these empires had many parts in common as well. The Ottoman Empire and the Ming Dynasty had both many different and distinct parts, as well as many similarities.
Senior Project Senior Project Outline Introduction: Let the reader know what this Essay is about. I. What I already know A.
As a species, humanity, henceforth, people, will never go out of business, but as individuals and specified groups, people can and will fail, because people don’t plan to fail, they fail to plan. In the modern society, it has become mandatory that all high school seniors are required to complete and present a “Senior Project,” to show the world that they can be taken seriously. Covering these points will include: what the project is, examples of different advocators of the project, and the different viewpoints of why it is useful verses why it is not.
When I was planning my senior project I knew I wanted to make something I could keep and use for myself but I wasn’t quite sure who would be my mentor. Then I thought it would be special to do something like this with my grandpa who is now 84 years old and has 40+ years of experience with construction. He even built his home that he and my grandmother are living in today, in 1954. My grandpa started making canes for himself, to donate and just for fun and I thought it will be cool to make myself a cane and customize it with designs. Before starting my project, I had no previous knowledge of working with wood or heavy machinery. The only time I worked with wood was hammering a nail into a wooden wall. Now after I have completed my project, I know how to stain and varnish wood, use a table saw, stationary sander, wood burner and a drill press machine.
Mihai, Alexandru. “The Strategic Sports Marketing Planning Process.” Manager. Manager Journal, 2013. Web. 6 December 2013.
Once the target market has been identified it is important to develop a marketing strategy. In today's fast paced, information overloaded society; conveying a message about a product seems to be more difficult than ever. The consumer is bombarded with advertising everywhere they look. Today advertising not only exists on television, radio, magazines, and newspapers, it can be found on billboards, park benches, in our mailboxes, on buses, taxis, at sporting events, and on clothing.
It will provide the necessary tools, techniques, examples and methods to sponsor and exciting and profitable event
In addition, this barrier to entry essentially results from many profitable event planning businesses incorporating trust, reliability, credibility, and responsibility. Besides, advertising is a very keen objective that serves a grand purpose in brand loyalty. Likewise, many established businesses have more opportunity and awareness through advertising. The role of advertising serves as a barrier to entry within my market in that it strengthens buyer preferences for the products/services of recognized existing firms (Thomas & Maurice,
From business conferences to weddings, there are events going on all around us, and where there are events there are event planners constructing it, putting it all together, while making everything run effectively. Event planning is always unpredictable and you need to be always ready for any problematic situation that may occur. When starting out there is a great chance that problems will occur that one will not prepared to face, but this is all a part of the improvement process. These situations should be looked at as a learning experience and should give you some ideas of how to improve one’s event planning skills and one’s own business. Because of all the hospitality, craziness, and personal gratification, I have chosen to become an event planner.
According to the Handbook of Media Management and Economics, marketing is “the art and science of satisfying consumer needs.” Marketing campaigns are strategic plans that will allow a company to push their consumer into buying their product. A good campaign will identify the consumer, their consumer’s needs and desires, and what the consumer needs to experience to convince them the product will fulfill that need or desire. T...
Event marketing shouldn’t just take the place of traditional or community marketing, but should also be a tactic which is supplemental for both. Most of the companies choose to participate in the events for various reasons. A small company may want to expose that a live webinar event can provide while in case of the large company, it may need face-to-face interaction that a trade show can afford.