Reasons Why Downward Communication is More Prevalent in Organizations than Upward Communication

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Reasons Why Downward Communication is More Prevalent in Organizations than Upward Communication

Definition of communication

According to Merriam Webster, communication is the ways of sending information to people by using technology. Besides that, Michael Joyce said communication is the imparting or exchanging of information by writing, speaking or using some other medium. For example, are ‘We firmly believed that theatre is an effective medium of communication,” said the spokesman of the company. Moreover, Jack Ronald also said communication means of sending or receiving information, such as computers or telephone lines. For example, is in an emergency, reliance on digital communications or even telephone lines is unacceptable.

Definition of downward communication

According to Audrey French downward communication means the flow of information from higher level of management to subordinate individuals working within a company. Business managers often need to be very skilled at downward communication in order to properly motivate the staff working under them in their organization. Besides that, Josh O’Connor said downward communication mean occurs when information and messages flow down through an organization's formal chain of command or hierarchical structure. In other words, messages and orders start at the upper levels of the organizational hierarchy and move down toward the bottom levels. Responses to downward communications move up along the same path. Next, according to Sarah Richard, downward communication is an integral part of the traditional organization and probably is still the most frequently used channel in the organization. It may be oral, written, visuals and by electronic devices. Usually, it is dominate...

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... The staff can do their task happily.

Works Cited

Definition of communication. Available from: . [2010]

Definition of communication. Available from: . [2009]

Definition of upward communication. Available from: . [2009]

Advantages of downward communication. Available from: . [2008]

Disadvantages of upward communication. Available from: . [2011]

Limitations of upward communication. Available from: . [2010]

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