Reading a TV Commercial

Reading a TV Commercial

The first bit in the advert shows a predominantly red background with

dancers silhouetted in the bottom left hand corner. I think that the

silhouette is in the corner because that isn't what we are supposed to

see. Even though this image shows enjoyment and excitement as the

feeling you get from coca-cola, this isn't what they are selling. In

the bottom left hand corner as well there is a small logo saying,

"dance". The writing in this caption is in much the same style as the

coca-cola logo so this and the red could both be the first signs of

coca-cola.

The second clip is of a hand on a keyboard. As in the last clip, the

caption, "dance" is still in the corner. In this piece there is no

harsh colours but the main colour is still red. This clip is when the

music starts and the hand looks like it is playing the adverts theme.

Music and dance play a big part in this commercial and this shows

excitement and moving around that shows you can never be still. The

camera focuses on the black and white of the piano keys. This could be

to suggest the contrast between the feeling that you get from

coca-cola and any other drink suggesting coca-cola is unique.

The third extract is of a commuter at a station dancing on the

platform. The caption "dance" is still in the bottom left hand corner.

The obvious thing that strikes you is that the man does not care if

people are watching him or what they think about him. He is having a

good time and he has no cares when he is drinking coca-cola even if he

is going to or coming back from work. The thing about this clip is

that is in a very unusual place, which shows that it can...

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...sure if they are already enjoying themselves. The sound

track on the advert goes very well with the image of dancing and

energy that the advert portrays. The sound track is very lively. Most

adverts music is just there for effect but the music in this advert

plays a very important role and without it the advert would not work.

Music for some adverts would not have words in either but this one

does. This could be because there is no other speaking in the advert

and this is to get the message across instead of having lots of

talking over it and spoiling the advert. Also a song is catchier than

a voice and people will remember a song more easily than a voice over.

Altogether with the music and shots the advert is altogether is very

lively and this is what the coca-cola company wanted to show as the

effects of the product.