Ray Kroc Museum Chapter Summaries

Chapter two begins with a description of the Ray A. Kroc Museum. The museum is in Oak Brook, Illinois and is basically the Headquarters of McDonald’s. The author tells us that before entering the museum, you will have to go through the McStore. He then goes on to describe some of the many items within the store.

Eric Schlosser then gives a small overview of Ray Kroc’s life. He is originally from Oak Park, Illinois. He sold many things before selling milkshake mixers. He sold a lot of these mixers to the McDonald’s brothers and later he convinced the two to sell him the right to franchise the Mcdonald’s all across America. He instantly became the founder of the McDonald’s Corporation. Shortly thereafter Kroc asked Walt Disney to include Mcdonald’s in Disneyland. However, in order to have the fast food restaurant inside the theme park Mcdonald’s would have to raise some of their prices. Mcdonald’s didn’t want to raise their prices so the company was not included in the Disneyland theme park.

After Disneyland opens, the book starts to talk about the workforce at Walt Disney’s newly opened studio in Los Angeles. There the workers were trained to sketch and

He also worked with the officials to make many futuristic rides that would be featured in the Disneyland theme park. Schlosser then informs us that Walt starts put shows on television promoting some of his works that will later be able to be publicly viewed. Ray Kroc also helps form popular culture by hiring a publicity firm to advertise McDonald’s items to kids. This helps in selling a lot more food items. I can see how these two people helped form part of our society today, because many people advertises things before it is available to purchase in order to boost future sales(for example movies, music albums,