Ray Kroc And Scdonald's Case Analysis

There are many controversial issues that come to light within the confines of chapter 2. The focal point of these interconnected issues lay in the vast field of marketing. Eric Schlosser describes this field of study designed with landmines that harm unsuspecting consumers. He relates such cruelty to the meat industry and more specifically to the restaurant chains that sell such products. Ray Kroc’s McDonalds franchise was the main victim of Schlosser’s barrage of evidence concerning anti-consumer friendly based marketing methods. He attacked McDonald’s exploitation of kid based thinking: “only a handful of American companies directed their marketing at children – mainly McDonald’s.” In an effort to justify that such actions are not the sole

Eric Schlosser provides numerous pieces of evidence to back up the controversial issues presented in this chapter. Ray Kroc and Walt Disney are the main victims of Schlosser’s argument against child based marketing. He portrays, in the long run, these men as reflections of one another with a common infant based fortune scheme: “The Disneyesque tone of the museum reflects many similarities between the McDonald’s Corporation and the Walt Disney Company.” He uses this likeness to describe them as one entity of charismatic people with an “overall corporate vision that grasped the public mood.” In all conclusiveness, they both used manipulative and greedy techniques as detailed by Schlosser’s research to achieve a dominant influence over the American economy and they did indeed as Schlosser argues achieve such cruel supremacy. In terms of the other controversial issue centered on the school system Eric Schlosser provides many primary accounts to justify his claim. He begins his argument with the very reason Coke based craze runs rampant through the school – the administration puts no effort into stopping it. This is in hopes of being provided with “corporate sponsored teaching materials” which would greatly alleviate costs from a previously strained district budget as that in Greenbrier High School in Evans, Georgia. Schlosser also recalls a conversation with a student who opposed such a “movement” and was in turn suspended when all he hoped was to be “an individual.” In