The ICT driven re-engineering has steadily generated a new prototype- shift, shifting the industry structure and on the rise a whole assortment of opportunities and threats. ICTs sanction consumers to make out, modify and pay for tourism products and sustain the globalization of the industry. ICTs manage to pay for a powerful tool that can go and get advantages in promoting and amplifying the tourism industry’s tactic and operations (Anand Bethapudi,
I. What does rapid information technology adoption bring? The importance of technology in tourism has amplified over the years. With the acceleration of Internet usage, the tourism industry must align its marketing strategies to reflect recent realities such as availability, interactivity, and search capabilities (Nath & Menon, n.d.). Stakeholders must be swift in adjusting to the progression of technologies, the surfacing of pioneering advertising schemes, the changes in consumer preferences, and the stiff competition due to globalization.
Proposed Research Topic: Strategic Marketing in Tourism Aims Potential in tourism sector has continued to flourish over time. The growth of the industry has seen both the public and private sectors invest heavily on tourism facilities and guiding materials. The tourist offer of these destinations involves international community and is the result of interaction among public and private sectors who act autonomously (Ruggero). These two sectors have different roles, competences and capabilities enabling them to manage the tourism industry. Interest in tourism management sprouts from the challenges in tourist systems that facilitate coordination linked to the market.
Tourists’ satisfaction derived from the long term relationship between the tourists’ and the service providers that also helps to realize their buying intention (Lee et al., 2008, p. 56). It is very critical to create positive relationship and satisfaction with the customs in online environment while e-commerce is mainly related to the utilization of a new technological asset (Kim et al., 2005). Baiet al. (2008; p. 391) consider that online environment should give a significant effort to fulfill tourists’ satisfaction because it intensify tourists intention to purchase tourism products online. Cyr (2008; p. 773) has conducted a research on tourist satisfaction in the hotel industry.
It is an organized action plan which includes equating the economic objectives with the quality of life of locals, conservation of environment and conservation of the heritage. Strategic tourism planning is a part of tourism policy (Edgell & Swanson, 2013). Therefore, it can be said that strategic tourism planning needed to be included in the tourism policy for achieving long term economic and social objectives. Strategic tourism planning includes many steps, such as listing the main tourist attractions and developing and enhancing those to boost the tourism (Edgell & Swanson, 2013). This includes enhancing the tourism assets and maintaining the environment to improve tourism activity in the long run.
Therefore the development of new technology such as Computer Reservation Systems (CRS) and Global Distribution Systems (GDS) has influenced the operation of various companies such as tour operators, travel agencies, airlines and hotels. (Holloway et al, 2009) The well-known phenomenon of word-of-mouth, which is of great value within the service sector due to the intangible nature of the products, acquires a worldwide dimension with people getting in contact the world over throughout the use of Internet (Locke, 2000). This concept link the phenomenon of globalization with the importance of branding with an image that is attractive to tourism while remaining honest with the true components of the destination. (Anholt, 2005). Therefore due to the increasing development of information and communication and improved transport fields, destinations are getting closer.
Thus, stabilising influence to the extent of welfare benefits. Second, tourism has significant backward linkage, meaning that an increase in the tourism expansion has great potential to expand output which correlated to the tourism industry. (Rupa, 2009, p. 128-129). Tourism is an important economic activity in Singapore. The Singapore’s government is thus must give an obligation to its tourism in order to facilitate development, international tourism and a sustainable economic growth.
Inter-disciplinary tourism (Tim Coles et al., 2006) perspective is enthusiastically focused in the tourism studies. The analysts from different fields are quite interested in the study of tourism. The epistemology space exists within the context of tourism which means that for tourism development it is necessary to know how to do the tourism development? Which factors are important for tourism development? What is the solution of the problems faced by the tourism and to coop these problems?
Consumers in any industry contribute significantly to the development and prosperity of the industry. Therefore it is vital to establish a unified platform that connects consumer behaviour models and tourist typologies with the motivation to travel and get away from home. In this case, the paper is geared towards comprehensive analysis of tourist motivation in line with consumer behaviour models and tourist typologies based on Krippendorf’s
MTPB has several roles and responsibilities in order to implement tourism ... ... middle of paper ... ...aysia The economic benefits of tourism industry normally focus on indirect impacts which change in sales, income and employment in a region resulting from tourism activity (Daniel J.Stynes, 1999). In Malaysia, tourism is main source and the biggest contribution in economic country. Tourism has potential to contribute sales, profits, jobs and tax revenues, it is the most important reason why the government is attempting to support and boost tourism development. Currently, tourism industries become increasing essential in Malaysia’s economic development and contribute much to income and country’s growth. It also can become aspiring a foreign centre for tourism.