Rangnatha's Article: Tourism Development In Kerala
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1. Nalini Netto (2004), in her article, “Tourism development in Kerala”, stated that the careful management of tourism is necessary in order to overcome maximum benefits with minimum negative impacts and to make it more environmentally and socially responsible. Many developing countries have responded positively to tourism as a source of foreign exchange and a generator of employment. The IT policy, 1998, has identified tourism as one of the important areas with the potential for IT application.
2. Rangnathan .C (1997), in his article, “Information technology in tourism: an illusstration”, argued that tourism is a service industry and it provide timing and quality of services. Many Asian countries are focusing their attention on tourism to…show more content… Manjula Chaudhary (2010), in her work, “Training men to manage tourism”, pointed out that new technologies are finding application in industry and online business models are increasingly being adopted with information and communication technologies at the forefront. It is changing the norm of manpower requirement and the demand for multiple skills set combining tourism, computer and soft skills is increasing. This is indeed a big challenge.
4. Suresh .K (2000), in his book, “ Innovations in tourism marketing”, pointed out that, competition is triggering innovative promotional strategies by government, tourism boards and other tourism stakeholders with respect to the global tourism industry. The keywords that dominate the modern tourism practices include expansion of the product ranges, cross industry partnerships and customized packages. Certain other measures that can be taken for repositioning of the industry include installation of touch screen kiosks in airports and hotels, and for promoting cyber cafes, email access and online…show more content… Prem Nath Dhar (2000), in his book, “India’s tourism policy and action plan”, conducted a detailed study on tourist information service. The government has introduced tourist information service TOURNET in their domestic offices and certain selected countries. A computerized multi-lingual tourist information service which could be installed at different outlets like airports, hotels and trade counters apart from the tourist offices of Government of India. The service could give instant information on mode of transports, food, and accommodation, places of interest and cost of services in different languages to the tourists visiting the