1. Nalini Netto (2004), in her article, “Tourism development in Kerala”, stated that the careful management of tourism is necessary in order to overcome maximum benefits with minimum negative impacts and to make it more environmentally and socially responsible. Many developing countries have responded positively to tourism as a source of foreign exchange and a generator of employment. The IT policy, 1998, has identified tourism as one of the important areas with the potential for IT application.
2. Rangnathan .C (1997), in his article, “Information technology in tourism: an illusstration”, argued that tourism is a service industry and it provide timing and quality of services. Many Asian countries are focusing their attention on tourism to
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Manjula Chaudhary (2010), in her work, “Training men to manage tourism”, pointed out that new technologies are finding application in industry and online business models are increasingly being adopted with information and communication technologies at the forefront. It is changing the norm of manpower requirement and the demand for multiple skills set combining tourism, computer and soft skills is increasing. This is indeed a big challenge.
4. Suresh .K (2000), in his book, “ Innovations in tourism marketing”, pointed out that, competition is triggering innovative promotional strategies by government, tourism boards and other tourism stakeholders with respect to the global tourism industry. The keywords that dominate the modern tourism practices include expansion of the product ranges, cross industry partnerships and customized packages. Certain other measures that can be taken for repositioning of the industry include installation of touch screen kiosks in airports and hotels, and for promoting cyber cafes, email access and online
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Prem Nath Dhar (2000), in his book, “India’s tourism policy and action plan”, conducted a detailed study on tourist information service. The government has introduced tourist information service TOURNET in their domestic offices and certain selected countries. A computerized multi-lingual tourist information service which could be installed at different outlets like airports, hotels and trade counters apart from the tourist offices of Government of India. The service could give instant information on mode of transports, food, and accommodation, places of interest and cost of services in different languages to the tourists visiting the
Technology has created a major impact on the way in which all organizations market their products and services. With the development of the internet, companies are now able to economically market themselves on a global level. Even smaller companies that were once not able to capture international business due to the cost factor can now do just that. The Washington Plaza Hotel is no exception. The hotel industry in DC relies heavily on tourism as a major part of its client base. Many of these tourists who visit the city are of foreign nationality. It is important that the Washington Plaza Hotel targets these people when marketing the company. Not only do they target the tourist but they also target the international business travelers that come to the city on business related trips. The hotel's website, which gives detailed information about the hotel's accommodations and services, can be accessed by potential customers all over the world. In addition, the Washington Plaza Hotel has teamed up with such web-based travel services like Orbitz, Expedia, Travelocity, Etc. in order to capture more of the global market. Before the existence of the internet, the global market was not easily reachable. Technology has the greatest affect on marketing for many organizations and certainly for the Washington Plaza Hotel as well as the hospitality industry itself.
According to Jang and Chen (2008), successful marketing planning in the industry can only be achieved upon consideration of all the components of the market mix in the industry that have traditionally been considered as the 4Ps ( product, price, place and promotion). In the industry, however, consideration has to be given to an even broader elements of the market mix, sometimes referred to as the 8Ps (Dolnicar, 2007). These are product, place, price, promotion, people, process, productivity, and physical evidence. As posited by Tsiotsou and Goldsmith (2012), the ruthless competition in the sector, the need to find new paths towards sustainable competition, and the inflexible nature of tourism products requires that an organization has a firm knowledge of the dynamics in the marketing mix, and consider all the eight elements for product differentiation and the achievement of strategic objectives. The diverse nature of the industry requires consideration of all the diverse element of the marketing mix when formulating an effective marketing plan. Additionally, as suggested by Jang & Chen (2008), optimal performance can be achieved through strategic selection of the right combination and optimal use of the marketing mix. Making the best combination of these elements plus the additional component of the tourism marketing mix is likely
As tourism industry has been increasing dramatically during the last two decades, hotel industry is at war. In global competition, hotel chains are required to offer not only standardized facilities, but also standardized services. To meet the different needs of customers in each individual country while maintaining the same standards of services, global marketing strategy plays a critical role. Being a leader in upscale hotel chain industry, The Ritz-Carlton Hotel took a unique path to compete with its rivals.
3. Government support: The government has realized the importance of tourism and has proposed a budget of Rs. 540 crore for the development of the industry. The priority is being given to the development of the infrastructure and of new tourist destinations and circuits. The Department of Tourism (DOT) has already started the "Incredible India" campaign for the promotion of tourism in India.
In recent years, business tourism has become increasingly prevalent and prevailing in the tourism industry. There are large quantities of significant changes which have far-reaching implications for all consumers and suppliers of business travel such as consumption patterns, great developments in transport and communications technology, and the world´s political and economic changes related to tourism industry. All these developments have brought large effects on business travel as well as the main challenges to this sector for the coming years. Every day, tens of thousands of people are beginning or ending their business trips all around the world, while numerous conferences or exhibitions are being held globally, so business tourism is a
The rise of the hyper-informed tourist is imminent. Online technologies within the tourism industry has an impact on transaction, communication and relationships between the various industry operators and the customer as well as with the regulators. The semantic web is an extension of the World Wide Wed, which creates perception readily accessible by both humans and machines. Tourist entrepreneur such as hotels easily take advantage of the internet by increasing occupancy rates, which are effectively sold out at short notice has a negative impact on the other indices, due to the fact that hotels need to transfer their direct sales expertise to the web environment such as TripAdvisor, bookings.com or marideal.mu and many more, where sometimes hoteliers has difficulties handling the operating booking system. Therefore, by developing a direct-to-consumer model distribution strategic approach or a clear justified website encapsulated with its features, the concept has more noteworthy merit with respect to tourist destinations such as adopted by the airline
The usage of information technology in the hospitality industry had grown tremendously over the past 20 years. With the emergence of information technology, the world has witnessed many changes. Revolution in both tourism and hospitality industry are obviously either in operation or management perspective. Besides that, many problems were solved efficiently and effectively. Information technology widely uses in hotel industry in both front of the house and back of the house for issues such as booking and reservations, check-in and check-out, security, e-marketing as well as Web design and analysis.
The travel and tourism industry has blessed the country. India ranks third in the world for its tourism. Social rules are defined by culture in terms of what is appropriate, what is not, what affects people's approach to time and activities. It is important for companies to adopt multicultural environment of its workforce for the purpose of good relationship between customers and employees, it is thus necessary to train our employees in order to recognize the request by the culturally different customers.
Tourism and Hospitality has developed rapidly and becoming extremely important to economy in the world. The income that several countries in the world receive from tourism industry can be reached to $1billion per year. In addition, Marketing is one of the most important factors that help and effect to tourism industry in many positive ways. Marketing evolved in the tourism industry since 1980. It promotes tourism industry by encouraging the tourists to travel at their destination with the strategy that made up to the tourist satisfaction. However, a marketing strategy does not have to be complex, in fact it should be a easily understood which ensure the advantage of marketing of the products and services to the tourist business to obtain positive
1.2 Problem Formulation In the problem formulation part of my report I would describe the overall situation of the U.K Tourism industry. The service concept of “Simply Travel” will give us information about the services provided by the company. I will find out about the customers, competitors of the company. I will find out what political, economical, social and technological factors affecting the company and its demand situation.
Half of century has gone since ‘tourism boom’ began in 1960s (Tirados, 2011). Nowadays, desire to be a tourist is virtually universe which has made tourism become a central element of globalization. The profit brought from tourism is something that we cannot deny however everything has its two sides which are good and bad, advantages and disadvantages or positive and negative. Thailand is a great example to find out the advantages and disadvantages of the development of tourism impact on the country.
The economy can be clearly identified as the most beneficial aspect of tourism. “According to recent statistics, tourism provides about 10% of the world’s income and employs almost one tenth of the world’s workforce” (Mirbabayev, 2007). In Australia alone, Tourism contributed $87.3 billion in 2012, and employed 908,434 (7.9%) people (Kookana & Duc Pham, 2013). Tourism is “one of the most profitable and rapidly developing industries in the world” (Popushoi, 2004). Every year the number of tourists increase dramatically and consequently the revenues from tourism will increase substantially.
Tourism is the one of economic and social activities that increasingly vital. Number of travellers domestic and international is increasing. In fact, several countries in present world develop tourism sectors as primary sector which generate national income. According to Salah Wahab and Cooper (2003). Tourism is also sector which involves role that mutually link between government, private sector and also public.
(2015) explains the importance of stakeholders with the tourism industry by explaining how each stakeholder influences the industry in offering new destinations, packaging destinations for new clientele, remarketing vacation destination and additional tour companies. Each industry stakeholder has their own agenda in achieving success, but the industry needs to work together in order to achieve success due to the highly competitive nature of business. Economically the industry has been expanding and developing tourism by offering a wide range of destinations and package vacations globally. The industry stakeholders are listening to the customers and offering unique and exciting destinations, thus increasing sales and opening up the tourism industry into a new
It has been estimated that on every US$ 10000 of tourist spending the employment multiplier of tourism seems to be the highest in case Jamaica (4.61), Mauritius (3.76) & for Bermuda (3.2) (Cooper et al,2008). A strong force for women empowerment: It has been reported by International Labour Organizations that tourism could be a valuable tool to empowering women. It is found that in case of 50% of already mature tourist destination’s total workforce employed in tourism, women accounts to nearly 46% while this share is almost similar in case of general tourist destination which employ women nearly to 34-40% (ILO,2008). While the number of women employed is found to be the highest in hotel /restaurant sectors which accounts to nearly 60% of the total employment generated by this sector for women while 70% of those women employed in hotels & restaurants are under the age of 25 years(ILO,2002).