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Ralph Lauren, an American designer and a well renowned global brand, caters to all segments of men’s, women’s, and children’s wear, as well as a line of accessories and home decor. Lauren is notorious for his sportswear line, Polo Ralph Lauren, a line that claims to be his centerpiece of the entire Ralph Lauren empire. Lauren began designing his own brand of men’s wide neckties under the name ‘Polo’ in 1967. His designs were sold at major department stores, such as Bloomingdales. Within the year of designing neckties, Lauren decided that he wanted to expand and form his own company where he teamed up with his brother, Jerry, and received a $50,000 fund from a Manhattan clothing manufacturer, Norman Hilton.
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Valentino established his status amongst the elite of the Dolce Vita. In 1960 he met Giancarlo Giammetti in a coffee shop and one of the most significant partnerships in fashion was formed. Giammetti would become his partner in both business and life. In 1962 Valentino goes to Florence where he holds first runway fashion show for his couture collection which was seen by critics, this was a breakthrough from his career as shortly after he became the go-to for dressing t... ... middle of paper ... ...ntino Garavani Quotes - BrainyQuote . [ONLINE] Available at: http://www.brainyquote.com/quotes/authors/v/valentino_garavani.html#LGSxWIA7pOWllkld.99.
In 1968, he founded the company Polo Fashions, a company that would later expand its market, and is among one of the top designer brands in the world today. Polo Ralph Lauren’s key success factors derive from the company’s powerful identity. It is notorious for it preppy American style in the designer world, but it is also luxurious, elegant and thrives to always be a classic. It appeals to a wide range of consumers, even if a person doesn’t wear Polo they are at least familiar with what it is. The way the company markets itself is also a big part of its success.
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2016. Mr Price - Business Listing, Complaints, Compliments and Reviews - hellopeter.com. [ONLINE] Available at:https://hellopeter.com/mr-price. [Accessed 21 August 2016]. • TrustedCompany.com.